Video-Call Photoshoots
Photo: Courtesy of Lenne Chai, Sam Dameshek and Alessio Albi

Over the decades, the evolution of fashion has been captured in many different ways. From the Victorian days, where paintings represented human portraits and what life looked like, to the digital camera which gave room for higher quality pictures and settings unlike its predecessor, the analog camera. When camera-phones flooded the market, Paris Hilton even coined an iconic line on soap-drama The OC that suggested selfies are ‘autographs of the 21st century.’ And now it’s safe to say that while we’ve been cooped up and left to our own devices, creatives and photographers alike have stumbled upon a new form of visual storytelling – one that navigates digital spaces through video call apps and is able to beautifully capture life as we know it today.

It’s becoming clear that Zoom, Facetime or even Skype isn’t just a mere networking platform anymore. In fact, it’s propelling creativity to flourish in a time of social distancing and self-isolation that’s seemingly mundane. Seeking to be a new form of artistic expression and collaboration while we’re all living in our little bubbles.

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What I’ve found incredible about this emerging photography trend on social media is how fluid and innovative models, photographers, and creatives would have to be given the new constraints. There’s a new thinking that has to go into executing the final shots, which requires mutual direction and hard work put in by the respective parties.

It’s also interesting to note that there have been many celebrities and slowly, fashion brands like Jacquemus who are taking the leap to work on such ‘virtual’ photoshoot projects during this period, including the likes of ’90s supermodel Cindy CrawfordTerrace House star Lauren Tsai, and The Half Of It‘s lead actress Leah Lewis who did a virtual shoot to commemorate the launch of the Netflix film.

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While we can’t say for sure if this method of photography will become widely used in future editorial spreads or fashion campaigns. This form of artistic expression could possibly take off and set the tone for what’s to come in the fashion industry.

Here, are some of our favourite snapshots we’ve seen online so far.

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