Over the decades, the evolution of fashion has been captured in many different ways. From the Victorian days, where paintings represented human portraits and what life looked like, to the digital camera which gave room for higher quality pictures and settings unlike its predecessor, the analog camera. When camera-phones flooded the market, Paris Hilton even coined an iconic line on soap-drama The OC that suggested selfies are ‘autographs of the 21st century.’ And now it’s safe to say that while we’ve been cooped up and left to our own devices, creatives and photographers alike have stumbled upon a new form of visual storytelling – one that navigates digital spaces through video call apps and is able to beautifully capture life as we know it today.
It’s becoming clear that Zoom, Facetime or even Skype isn’t just a mere networking platform anymore. In fact, it’s propelling creativity to flourish in a time of social distancing and self-isolation that’s seemingly mundane. Seeking to be a new form of artistic expression and collaboration while we’re all living in our little bubbles.
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More photos of friends over Facetime 🌸 I first met @prettyfrowns when she was just 18, and I think it was for her first-ever photoshoot 😮 It’s not a stretch to say that I saw her grow through the years, and she’s graduated into becoming a boss ass bitch, which we should all celebrate 💫 The last time we hung out she made incredibly tasty steamed black bean pork ribs, and it was just weeks ago, but that day feels so far away and idyllic now.
What I’ve found incredible about this emerging photography trend on social media is how fluid and innovative models, photographers, and creatives would have to be given the new constraints. There’s a new thinking that has to go into executing the final shots, which requires mutual direction and hard work put in by the respective parties.
It’s also interesting to note that there have been many celebrities and slowly, fashion brands like Jacquemus who are taking the leap to work on such ‘virtual’ photoshoot projects during this period, including the likes of ’90s supermodel Cindy Crawford, Terrace House star Lauren Tsai, and The Half Of It‘s lead actress Leah Lewis who did a virtual shoot to commemorate the launch of the Netflix film.
While we can’t say for sure if this method of photography will become widely used in future editorial spreads or fashion campaigns. This form of artistic expression could possibly take off and set the tone for what’s to come in the fashion industry.
Here, are some of our favourite snapshots we’ve seen online so far.
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Virtual photoshoot bersama si manis @noiaswari 🌸💞 (terimakasih ya Noi sudah mau disuruh bobo manis dibangku piano dan disuruh muter-muter cantik huahaha. Noi juga ide sekali sambil nyalain musik biar selama photoshoot dapet moodnya. Walaupun diawal kita udah sampe mikir nih kayanya gak jadi de nih virtual shootnya, karena gak nyambung2 tlv nya. Tapi super fun sekali! Thanks noi 🤗)
Related article: Milan Fashion Week Is Set To Go Digital In July Amid The Pandemic