Dior will unveil its cruise 2021 collection this Thursday, July 23 at 2.45am (Singapore) in the city of Lecce, Puglia. A place that is close to Dior’s creative director Maria Grazia Chiuri’s heart, this audience-free show is a celebration of the traditional crafts of the region, whether it’s the art of weaving or the hypnotic power of music and dance.
Even before the pandemic happened, Dior was already in discussion about engaging the city for this special presentation. As the world continues to battle the disease that is Covid-19, the house deemed it even more essential to continue these collaborations “in order to support and promote the virtuosity of these artisans and artists, to ensure that the poetry and the beauty of their work is transmitted through this reinvention, and that the Dior dream continues.”
Tune in this Thursday (July 23) at 2.45am for this exclusive digital live stream from the beautiful city of Lecce.