Ahead of Balmain x H&M’s launch party celebration, slated to take place tomorrow in New York, Yahoo Style went behind-the-scenes on the campaign video with Olivier Rousteing. In the short new clip, Routsteing’s model muse Kendall Jenner learns to dance for the collaboration campaign video. Jenner leads a pack of models dancing in subway cars and down futuristic metro hallways, with moves inspired by Michael Jackson‘s “Bad” music video.
Rousteing also spoke out about Kendall Jenner facing the campaign in an exclusive interview with Yahoo Style, comparing her to the likes of the iconic ’90s supers, “She is an icon. I’m inspired by her. For me she is the new Naomi, Claudia, Cindy. You know the type of models where people want to be her. Finally we go back to top models and are making dream girls.”
And when it comes to the Balmain Army, the designer revealed that he thinks Kendall Jenner is the most important face, “Kendall had a lot of fun. It was a new experience for her. We had the best time. It was new for both of us. But more importantly, the campaign has to reflect the Balmain Army and for me, she is the most important. She also has an amazing soul and is so supportive. It is important for me to have my friends around me to support every project that I do. She’s just amazing and inspires an entire generation. I love that she’s global, and loves music, dancing, she’s the Balmain girl.”