Why Don’t You Buy…Prada’s Raffia Beach Tote?

In a new age of practicality, there’s an undeniable ease being injected into even the buzziest fashion brands. Because of the global pandemic, effortless silhouettes, walkable flat-forms, and plush, cozy fabrics (we’re looking at you, terry cloth) are trending like never before. There’s been an evident shift toward wearability, and even now, as we reemerge as our most fabulous selves, it’s clear that shoppers are approaching dressing for their day-to-day in a more laid-back way. And we’re not mad about it.

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Every season, a few good bags get deemed must-haves. Prada's raffia tote has entered that echelon. It has a relatively minimal design: a standard straw bag with the edge of a netted farmers’ market tote. But it's because of that simplicity that it has risen to popularity seemingly overnight.

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Flooding our timelines, influencers, buyers, and editors have been showing off the new cult style on social media. Tamu McPherson and Anna Winck opted for full outfit posts, quietly instructing their followers on how to incorporate the piece into their vacation looks. And then, there’s Jenny Walton, who used the bag as a strategically placed prop.

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Whether Prada's woven bag is reserved for your next warm-weather getaway or simply an extension of your everyday tote collection, the bag is bound to work hard in your end-of-summer wardrobe. Translation: The style has a certain ROI that makes it worth the hefty price tag.

Related article: Review Of Prada Fall Winter 2021 Collection

This article originally appeared in Harper's BAZAAR US