Alexander McQueen

The devil is in the details. This is something every luxury designer knows and holds dear to their hearts. For the Storm Chaser spring/summer 2022 collection, Alexander McQueen’s creative director Sarah Burton strived to capture and translate the essence of the unpredictable but gorgeous London environment.

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Photo: Alexander McQueen

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“We moved from water – and the mud on the banks of the Thames – to the sky and the ever-changing, all-encompassing magnificence that represents. The artwork for the prints in this collection was shot from the rooftops of the studio where we are lucky enough to have the most incredible views of the city: from Saint Paul’s Cathedral to the London Eye,” says Burton.

The prints used across the collection were based on pictures taken by the design team of the changing scenery – from clear blue skies to stormy weather and from dawn to dusk. 

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Photo: Alexander McQueen

The artwork for the prints were then trialed by hand paintings before taking final prints from photographs.

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Photo: Alexander McQueen
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Photo: Alexander McQueen

“Storm chasing is not only about the beauty of the views but also a sense of mystery and excitement – about embracing the fact that we can’t ever be sure of what might happen next,” says Burton.

A three-dimensional miniature paper doll is made to map out and perfect the placement of the final prints. The final dresses are made out of lightweight poly faille and poly taffeta, which were digitally printed with the blue skies and the drifting clouds. 

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Photo: Alexander McQueen

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Photo: Alexander McQueen

The printed fabrics are then carefully engineered while the dress is being constructed. 

“I love the idea of the McQueen woman being a storm chaser, of the qualities of storm chasing uniting the passionately individual community of characters wearing the clothes,” says Burton.

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Photo: Alexander McQueen
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Photo: Alexander McQueen