Your First Look At The 2016 H&M Conscious Exclusive Collection

The fast fashion label's latest collection is a master stroke of eco fashion

H&M Conscious Exclusive 2016

Photo: Courtesy of H&M

Continuing to push the boundaries of ethical fashion, Swedish fast fashion label H&M has announced the latest instalment of it H&M Conscious Exclusive collection. Designed in collaboration with the Musée des Arts Décoratifs, located in the Palais du Louvre in Paris, the collaboration takes its inspiration from the museum's extensive fashion archives, and also from artists such as Gustave Moreau.

The brand has also appointed style maven Julia Restoin-Roitfeld as the face of the red carpet-ready collection.

"I am honoured to be the ambassador of such a unique project. I think that the idea of creating a collection inspired by the history of art and fashion is brilliant. Especially since it is made with innovative and sustainable materials which are the future of fashion," she says.

Photo: Courtesy of H&M

Photo: Courtesy of H&M

Photo: Courtesy of H&M

Photo: Courtesy of H&M

The collaboration will be launched worldwide on 7 April 2016, and is tied to the opening of the exhibition Fashion forward - Three centuries of fashion at the Musée, of which H&M is a sponsor.

In Singapore, the complete collection of clothing and accessories will be available at H&M Orchard Building on 7 April 2016.

By Pakkee


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