Photo: Steven Meisel

The highly anticipated Fendi by Versace and Versace by Fendi capsule collection, otherwise known simply as Fendace, finally gets a launch date: 12 May 2022. This collection represents a groundbreaking moment in fashion history. Unlike most collaborations, the Fendace collection is a result of an exchange of roles and brand codes where designers Kim Jones and Silvia Venturini Fendi offered their indelible perspectives to Versace, while Donatella Versace lent her idiosyncratic, titillating style to Fendi. In other words: Designers from both brands had creative freedom, which culminated in their combined runway presentation last year.

Related article: Review Of Fendace Spring/Summer 2022

The Collection

Your First Look At The Fendace Spring/Summer 2022 Campaign Visuals
Photo: Steven Meisel

As always, Dontella brought sexiness and opulence to the sophisticated Fendi woman’s wardrobe. While Jones and Fendi recast Versace through their notions of glamour and streetwear. On the Versace by Fendi front, expect Fendi’s double F bodysnatched Versace’s Greek key in chunky hardware and golden monograms. And for Fendi by Versace, look forward to Versace’s flamboyant prints and omnipresent 90’s rock sensibility. 

Related article: Versace And Fendi Collaborate On World-First Show And Collection

Your First Look At The Fendace Spring/Summer 2022 Campaign Visuals
Photo: Steven Meisel
Your First Look At The Fendace Spring/Summer 2022 Campaign Visuals
Photo: Steven Meisel

Loud, emotive prints and colours as well as playful logoism take centre stage in this collection. Embellishments, too, in the form of gem-studded accessories and jewellery featuring both Fendi and Versace house codes. The biggest—and perhaps, most covetable—pieces in this collection has to be the bags. The iconic Fendi Peekaboo and Baguette get the Versace treatment, while the Versace La Medusa handbag features the Fendi FF logo. 

The Campaign

Shot by legendary photographer, Steven Meisel, the Fendace advertising campaign captures a sense of fun-loving fabulosity and audacity with dedicated videos from renowned filmmaker, Alec Maxwell

Picture this: Your private-hire car pulls-up to the club. Then, you step out and notice distant music as well as people all around. You greet your friends with kisses on the cheeks—European style—and walk straight to the front of the queue. After uttering the passcode—Fendace, of course—you walk into the exclusive Fendace nightclub. This is the premise of the campaign films by Maxwell.

Related article: All The Celebrities Who Attended The Joint Versace And Fendi Show

Your First Look At The Fendace Spring/Summer 2022 Campaign Visuals
Photo: Steven Meisel

The fashion shorts sees a glamorous cast of supermodels—Adut Akech, Amar Akway, Anja Rubik, Anok Yai, Imaan Hammam, and Lina Zhang—entering the Fendace nightclub, ready to make fashion history and have fun. That is, if they get past Naomi Campbell and Kristen McMenamy—the gatekeepers of the club. The campaign videos illustrate the collection’s shared vision of more-is-more dressing, with Fendi’s contemplated approach to accessorising and craftsmanship.

The Pop-up Events

Your First Look At The Fendace Spring/Summer 2022 Campaign Visuals
Photo: Steven Meisel

To commemorate the launch of the collection on 12 May, a series of global pop-ups and events have been lined up. It’ll offer the full, decadent Fendace experience as well as the collection. Fendi will present the Versace by Fendi collection, while Versace will offer the Fendi by Versace—both online and instores. A capsule collection of joint Fendace branded looks will be available from both labels. In Singapore, selected items will be available at the boutiques and e-commerce stores of both Fendi and Versace. Elsewhere in Asia, the collection will be available at:

Umeda Hanyu, Kakudacho, Osaka, Japan
Isetan Shinjuku, 3-14-1, Shinjuku-Ku, Tokyo, Japan
Atrium, Mix City, No. 288 Quingnian Street, Shenyang, China