If anyone has an idea about which styles and pieces will be popular with shoppers, it’s the stores themselves. With their artful eye for spotting the season’s most desirable items, five of our favourite shops – from Net-a-Porter to Farfetch – reveal the must-haves that have sell-out power.
“Colourful, printed, elevated and sporty, the windbreaker is definitely a key item for the season. I love the retro coloured style from Opening Ceremony. Also, our customer is still loving sportswear and the 90s trend, and the windbreaker certainly resonates. The fact that it has been reinterpreted by such a breadth of designers also opens up this trend to a wider audience.”
Candice Fragis, Farfetch buying and merchandising director
Related article: 10 Words The Fashion World Has Used The Most In 2017
“The days of disco in every iteration are upon us, such as these sequinned cropped trousers from Ganni. Customers will love the freedom of having fun and making a statement with a fabric that is perceived as glamour but being used this season in a lighthearted way. It’s also being styled and worn in more versatile ways so our customers will enjoy pairing it back with denim or dressing down a dress with trainers – anything goes!”
Candice Fragis, Farfetch buying and merchandising director
“This iconic style has been revived from the Max Mara archive and is swiftly becoming our most in demand coat. Its masculine features provide an effortless silhouette for every day.”
Lydia King, Selfridges director of womenswear
“This transitional piece is the next step in layering and a move away from the slip dress and the slouchy dressing gown which were the top choices over tees, jeans and wide leg trousers in previous seasons. The versatile piece suits most body shapes with an array of beautiful eye-catching prints, updated for spring with patchwork and embroidery; Rixo’s version is already a favourite.”
Lydia King, Selfridges director of womenswear
Related article: 10 Fashion Trends To Stop Wearing in 2018
“People still haven’t had enough of the 3S trainers after autumn/winter 2017. With the new colourways coming soon to My-Theresa, I think this will be the ‘it’ sneaker of the new season.”
Tiffany Hsu, Mytheresacom fashion buying director
“Michael Halpern is my go to choice when it comes to high-octane glamour. What is great about his collection is that as well as lifting your spirits and making you feel fabulous, you can team his pieces – such as this strapless top – with denim and sneakers, or wear for a cocktail party for a Studio 54 feel.”
Natalie Kingham, Matches Fashion buying director
“Blaze Milano are ruling the roost with their exquisitely made blazers and coats. We are very excited for our Diana-inspired exclusive collection to launch in January with a digital trunk show to introduce you to the designers. If you invest in a Blaze piece, it will be in your wardrobe forever.”
Natalie Kingham, Matches Fashion buying director
“There was an abundance of boots for spring/summer 2018, so much so, it was the single biggest trend in runway footwear and we’ve increased our boot options by more than a third since last summer. The hero boot, for me, is Chloé’s Rylee – we expect everyone to be coveting this style. We’ve bought it in five options in both ankle and knee-high iterations, so you can buy more than one.”
Lisa Aiken, Net-a-Porter retail fashion director
“The basket bag was a huge hit for SS17, as it made its way into city dressing. We sold a huge number of basket bags last season across a range of different brands. This season, Loewe have adopted the chic style, in small, medium and large versions, starting from £290. Net-A-Porter has backed it heavily, but I recommend you add your name to the waiting list to avoid disappointment.”
Lisa Aiken, Net-a-Porter retail fashion director
Related article: These Were The 10 Most Cult Fashion Items Of 2017
“Balenciaga’s latest Ville bag was covered up during the show, which created suspense. I expect that once it launches on My-Theresa in March, there will be a buzz both on social media and via street style images. This group of bags are already very popular and pay homage to the brand’s iconic shapes.”
Tiffany Hsu, Mytheresacom fashion buying director
This article originally appeared in Harper’s BAZAAR US.