Since opening its first atelier in Paris during the late ’70s, fashion brand Alaïa has been revered in the industry for designing clothes that highlight the shape of a woman’s body. From the brand’s use of luxe yet flexible fabrics to its figure-hugging silhouettes, very few capture curves quite like the storied maison.
Today, under the creative direction of designer Pieter Mulier, the iconic brand is lending that same iconic approach to a new collection of swimwear, the brand shares with BAZAAR exclusively. Paying homage to its roots, the Parisian house has created a nostalgic yet relevant lineup of bathing suits. Some of the collection’s instantly recognizable details include studding, eyelet, zips, leather, and its signature open-knit design.
As for the product itself, fans can expect retro silhouettes like high-cut one-pieces and bolero-style “swimming” jackets, which offer a chic alternative to classic cover-ups. Other items include a two-piece bandeau bikini with open-knit cutouts and a longline midi skirt to match. Each style comes in white, sky blue, dark green, maroon, and, of course, red.
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In celebration of Mulier’s inaugural swimwear collection at the helm of the luxury house, the brand released a super glam campaign. Shot and directed by the famed Albert Moya, the video transports viewers to a tropical destination while subtly nodding toward the details of the collections. (The brand’s all-caps logo splattered at the bottom of the pool is a nice finishing touch.) The collection will hit Net-a-Porter and Bergdorf Goodman in the coming weeks and is available now on Alaia’s website.
For those who are ready to take home a piece of the collection, the full line is currently available for purchase online at maison-alaïa.com.
This article originally appeared on Harper’s BAZAAR US.
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