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Alexa Chung Launches Her Own Brand: See Her Debut Collection In Full

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Alexa Chung Launches Her Own Brand: See Her Debut Collection In Full

From Beetlejuice suits to the perfect pinafore dresses, see Chung’s first offering for her eponymous brand

June 1, 2017

It was about a decade ago that Karl Lagerfeld unofficially anointed Alexa Chung that now-verboten, but never replicated phrase “It girl.” Since then her London-influenced, rock and roll meets mod ultra-feminine style has been fodder for every social platform that’s come along – from Tumblr to Pinterest to Instagram. It was only a matter of time then, after collaborations with brands like AG Jean, that Chung would debut her own collection of ready to wear. That day was yesterday in London amongst Chung’s It Brit friends like Tallulah Harlech and Pixie Geldof. “It’s been a long journey to get to this day and I was so happy to be able to share it with all my close friends and family along with my peers from the fashion industry who I have admired along the way,” the designer explains. See the full look book, a true reflection of the 33-year-old’s now iconic style, from striped suits worthy of Bowie to floral dresses ideal for a walk in Cornwall. “Ultimately,” Chung continues, “I just really like making clothes and dreaming up new outfits and although it’s a risk I was too curious not to try to do this – to make my dream a reality.” The full collection is available for purchase now on sites like mytheresa.com.

From: Harper’s BAZAAR UK

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https://www.harpersbazaar.com.sg/gallery/alexa-chung-launches-brand-see-debut-collection-full/
Alexa Chung Launches Her Own Brand: See Her Debut Collection In Full
Cut- out Collar Dress, £495
image

Alexa Chung Debut Collection

Tiered Garden Dress, £565
image

Alexa Chung Debut Collection

Broderie Anglaise Cape Dress, £495
image

Alexa Chung Debut Collection

Frill Trim Dress, £395
image

Alexa Chung Debut Collection

Pointed Boots, £450
image

Alexa Chung Debut Collection

Star Loafers, £360
image

Alexa Chung Debut Collection

Pointed Boots, £420
image

Alexa Chung Debut Collection

Star Loafers, £360
image

Alexa Chung Debut Collection

Frill Polo Shirt, £330
image

Alexa Chung Debut Collection

Star Loafers, £360
image

Alexa Chung Debut Collection

Platform Clogs, £370
image

Alexa Chung Debut Collection

Mid- heel Mules, £340
image

Alexa Chung Debut Collection

Square Toe Bow Shoes, £310
image

Alexa Chung Debut Collection

Platform Heels, £340
image

Alexa Chung Debut Collection

Saturn Ring, £115
image

Alexa Chung Debut Collection

Slogan Top, £95
image

Alexa Chung Debut Collection

AC T- shirt, £75
image

Alexa Chung Debut Collection

Slogan Sweater, £175
image

Alexa Chung Debut Collection

Striped Mohair Vest, £265
image

Alexa Chung Debut Collection

Striped Mohair Jumper, £485
image

Alexa Chung Debut Collection

Cut- out Collar Dress, £495
image

Alexa Chung Debut Collection

Colour Block Cardigan, £285
image

Alexa Chung Debut Collection

Frill Polo Shirt, £330
image

Alexa Chung Debut Collection

Heart Button Shirt, £185
image

Alexa Chung Debut Collection

Frill Polo Shirt, £330
image

Alexa Chung Debut Collection

Leather Dress, £1095
image

Alexa Chung Debut Collection

Cropped Patchwork Jacket, £450
image

Alexa Chung Debut Collection

Ruffle Collar Blouse, £265
image

Alexa Chung Debut Collection

Double Breasted Jacket, £630
image

Alexa Chung Debut Collection

Broderie Anglaise Cape Dress, £495
image

Alexa Chung Debut Collection

Denim Mini Skirt, £195; Heart Button Shirt, £185
image

Alexa Chung Debut Collection

Floral Hooded Dress, £495
image

Alexa Chung Debut Collection

Patent Apron Dress, £430
image

Alexa Chung Debut Collection

Sequin Maxi Dress, £1,195
image

Alexa Chung Debut Collection

Patent Apron Dress, £430
image

Alexa Chung Debut Collection

Pinafore Dress, £325
image

Alexa Chung Debut Collection

Pinafore Dress, £325
image

Alexa Chung Debut Collection

Cross- back Denim Dress, £295
image

Alexa Chung Debut Collection

Zip- front Dungarees, £320
image

Alexa Chung Debut Collection

Denim Corset, £195
image

Alexa Chung Debut Collection

High- waisted Tailored Trousers, £
image

Alexa Chung Debut Collection

Striped Mohair Jumper, £485
image

Alexa Chung Debut Collection

Triple Stitch Jeans, £230
image

Alexa Chung Debut Collection

Sequin Maxi Dress, £1,195
image

Alexa Chung Debut Collection

Tiered Garden Dress, £565
image

Alexa Chung Debut Collection

Frill Trim Dress, £395
image

Alexa Chung Debut Collection

Mixed Crotchet Top, £390
image

Alexa Chung Debut Collection

Silk Pussy Bow Shirt, £265
image

Alexa Chung Debut Collection

Mandarin Collar Dress, £495
image

Alexa Chung Debut Collection

Patch Pocket Skirt, £260
image

Alexa Chung Debut Collection

Jacquard Mini Skirt, £295
image

Alexa Chung Debut Collection

Smocked Dress, £495
image

Alexa Chung Debut Collection

Mixed Crotchet Skirt, £230; Mixed Crotchet Top, £390 all available at Alexachung.com
image

Alexa Chung Debut Collection

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MCI (P) 031/12/2022. Published by SPH Media Limited, Co. Regn. No. 202120748H. Copyright © 2023 SPH Media Limited. All rights reserved.