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Beauty

The 9 Colorful Mascaras That Are So Much Better Than Black

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Hair, Makeup & Nails

The 9 Colorful Mascaras That Are So Much Better Than Black

Make your eyes really pop with lashes tinted cobalt, violet, or cherry.

by JENNA ROSENSTEIN  /   October 18, 2022
Colourful Mascaras

Photo: Pat McGrath Labs

When you think mascara, you’re thinking black. Maybe brown. But violet? Electric cobalt? Pink? It sounds intimidating, but colorful mascaras are the easiest and most foolproof way to add a little fun to your everyday makeup look. Colorful mascaras are applied just like your basic black formula, but both the shade intensity and formula are buildable. If you’re looking for a more subtle look, add one quick swipe to just your top lashes with a formula from brands like Maybelline or Eyeko. For a little more drama, wiggle and work the brush through both your top and bottom lashes with a mascara from Benefit or L’Oréal Paris. Or if you want lashes that look like they go to Euphoria High, reach for a colored mascara with serious payoff from Pat McGrath Labs. Ahead, our picks for the 11 best colored mascaras of all time.

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https://www.harpersbazaar.com.sg/gallery/best-colored-mascara/
The 9 Colorful Mascaras That Are So Much Better Than Black
LIMITED EDITION
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DARK STAR Colour Blitz Mascara Trio, $117, Pat McGrath Labs

Nobody does bold beauty like Pat McGrath—so it makes perfect sense that our three favorite colorful mascaras come from her namesake brand. This trio of pink, cobalt, and turquoise mascaras is for those who want serious color payoff, not a subtle hint of something that could pass for basic black.

Pros: Major Payoff

SHOP
Pat McGrath Labs
DRUGSTORE DEAL
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Snapscara Washable Mascara, Black Cherry, $12.73, Maybelline New York

Blue mascara not your thing? We get it, which is why this burgundy shade is the next best thing to black. It adds a little dimension to your eye look that can really only be seen in certain lighting.

Pros: Easy to Remove

SHOP

 

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MAKEUP ARTIST-APPROVED
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Voluminous Original Volume Building Mascara, Cobalt Blue, $29.75, L’Oreal Paris

Makeup artists are wild for the L’Oréal Paris Voluminous Original formula because it delivers on all its promises. Kick the fun up a notch in this striking cobalt blue shade.

Pros: Drugstore Deal

”SHOP”

Related article: The Best Spring 2023 Makeup Trends You’ll Want To Try Now

Amazon
BEST FOR GREEN EYES
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Lash Alert Mascara -Purple, $30.19, Eyeko

It’s simple color theory: violet mascara will make green eyes look like they’ve been Photoshopped. Don’t knock it until you’ve tried it.

Pros: Prime Delivery

SHOP
Amazon
BEST FOR VOLUME
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BADgal BANG! Volumizing Mascara, $47, Benefit Cosmetics

This iconic formula delivers all of the drama with none of the weight.

Pros: So Lightweight

Customer Review:

“I have been using this mascara for years. (I also always keep the blue one on hand. It’s gorgeous.) Honestly, it has a rather tar-like consistency which some might really dislike, but I adore it. Why? Because it clings to the lashes easily and builds very quickly. You don’t have to apply three layers for a bold look—one will do…I hope Benefit sells this product forever. I adore it.” – Rvacha

SHOP
Sephora
GREAT FOR BLUE EYES
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Pillow Talk Push Up Lashes Volumizing & Lengthening Mascara, $48, Charlotte Tilbury

Pros: Lifting and Volumizing

Customer Review:

“Okay so first off the color is stunning. I have blue eyes and it is seriously the most beautiful mascara I’ve owned, I don’t ever want to go back to standard black mascara. I will say the first few applications were a little frustrating. I found it to be heavy and didn’t hold a curl at all, I wasn’t impressed. However, I tinkered with it and found that if I start at the tips of my eyelashes and kind of work my way backwards to the base of my lashes, almost combing as I go, it applied beautifully. And holds a curl, separated, and doesn’t smudge. I love it now that I know how to apply it the right way for me.” -Kat Swan

SHOP

Related article: Fall/Winter 2022 Beauty Trend Report: Hot Pink, Gemstones And More

Sephora
BUILDABLE COLOR
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Astronomical Volumizing Vegan Mascara, $21.45, Lime Crime

Swipe on this pretty lavender shade just once for a hint of color, or keep layering it on for a seriously bold lash look.

Pros: Vegan

SHOP
Revolve
24-HOUR WEAR
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Diorshow Pump ‘N’ Volume, $58, Dior

Dior’s Pump ‘N’ Volume formula also comes in electric blue, so you can get the signature 24-hour wear and customizable volume in a shade other than black, too.

Pros: 90% Natural Origin Ingredients

SHOP
Dior
PRIMER AND MASCARA COMBO
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Boost Juice Dual-Ended Lash Primer & Colored Mascara, $33.12, ITEM Beauty By Addison Rae

Pros: Nourishes Lashes

Customer Review:

“This is the most perfect mascara and primer. I only wear mascara on my top lashes but I use the primer alone on the bottom for just a little soft color. The mascara goes on bright blue and then turns to a dark blue. With this duo I can get away with only wearing the primer/mascara, no eyeshadow or eyeliner needed. I’ve even been getting compliments on my eyes.”

SHOP

Related article: The Best Hair And Makeup Looks From The 2022 Emmys Red Carpet

This article originally appeared on Harper’s BAZAAR US.

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MCI (P) 031/12/2022. Published by SPH Media Limited, Co. Regn. No. 202120748H. Copyright © 2023 SPH Media Limited. All rights reserved.