If Fall 2021 was all about new beginnings, then it’s only right that Spring 2022 continues the trend. Designers are keeping the party alive and amping up the glam in the spirit of getting shoppers excited about getting dressed up again (whether they’re actually going anywhere or not).
Adding to the fantasy, some of the best campaigns for SS 22 transport audiences back to precedented times, when social gatherings were plenty with likes of Michael Kors and Ferragamo as proof. Just ahead is a roundup of the stand out ads of the season.
Models: Lily-Rose Depp, Margaret Qualley, Whitney Peak
Photography: Inez & Vinoodh
Models: Kim Cattrall, Josh Hartnett, María Isabel, Steve Lacy
Models: Quinn Mora, Malik Anderson
Photography: Mario Sorrenti
Models: Bella Hadid, Gigi Hadid
Photography: Mert Alas and Marcus Piggott
Photographer: David Sims
Models: Rianne Van Rompaey, Anok Yai and Leon Dame
Photographer: Mario Sorrenti
Models: Ebonee Davis, Smino
Photographer: Marili Andre
Models: Indira Scott, Bomi Youn, Lulu Tenney, Sculy Mejia, Erin Mommsen, Kendall Harrison
Photographer: Mario Sorrenti
Models: Hoyeon, Stacy Martin, Samara Weaving, Agathe Rousselle, Lous and the Yakuza
Photographer: David Sims
Models: Naomi Campbell, Carla Bruni, Lara Stone, Mariacarla, Adut Akech, Fernando Casablancas, Jordan Barret
Photographer: Mart Alas, Marcus Piggott
Models: Rianne Van Rompaey, Barbara Valente, Vittoria Ceretti, Anok Yai, Yilan Hua
Photographer: Craig McDean
Models: Bella Hadid
Photographer: Harley Weir
Models: Irina Shayk
Photographer: Mert & Marcus, Chris Rhodes
Models: Kim Kardashian, Isabelle Huppert, Marie-Agnès Diene, Tommy Blue, Justin Bieber
Photographer: Stef Mitchell
Models: Kendall Jenner, Iselin Steiro, Steinberg, He Cong, Babacar N’doye, Ilias Loopman
Photographer: Heji Shin
Models: Jennifer Lopez,Megan Thee Stallion, Noah Beck, Wisdom Kaye, Kōki
Photographer: Tyler Mitchell
Model: Hailey Bieber
Photographer: Pierre-Ange Carlotti
Models: Lara Stone, Anok Yai, Guinevere Van Seenus, Jill Kortleve, Fran Summers and Sarah Choi
Photographer: Steven Meisel
Models: Henry Kitcher, Helena Severin, Moustapha Sy, Chu Wong
Photographer: Chris Rhodes
Models: Kendall Jenner
Photographer: Inez & Vinoodh
Models: Jharrel Jerome
Photography: Hugo Comte
This article originally appeared on Harper’s BAZAAR US.