BLACKPINK‘s JENNIE has dropped her first limited-edition capsule collection in collaboration with Calvin Klein, and we’re here for it.
In a cryptic teaser released yesterday, a close-up of the global brand ambassador transitions into her silhouette slow dancing in front of a waterfall. The K-pop star says “Jennie for Calvin Klein” before the iconic Calvin Klein logo—reimagined her own handwriting—is revealed.
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Shot by Korean photographer Hong Jang Hyun, the campaign sees JENNIE in her most comfortable and effortless state while capturing her unique sensuality and confidence. Taking cues from JENNIE’s casual wardrobe essentials, the collection comprises a selection of underwear sets, denim, tees, fleece and knits designed for versatile comfort and effortless ease; a pastel color palette—Lilac, Chalk Blue and Desert—curated by JENNIE, as well as personalised touches like custom branding.
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“Collaborating with Calvin Klein on this capsule has been an exciting progression in our partnership,” said JENNIE. “This collection reflects my everyday style and is based on many of the Calvin Klein essentials that have become staples in my wardrobe. I wanted to bring a personal touch to these pieces, which you’ll see reflected in the fit, the color palette and the details. My aspiration for this collection is that everyone will feel as happy and confident in these pieces as I do.”
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JENNIE’s debut capsule with Calvin Klein follows her appearance in the brand’s 2023 spring campaign, which also featured Kendall Jenner, FKA Twigs, Aaron Taylor-Johnson and Michael B. Jordan.
The collection will be available on calvinklein.com globally from May 10, 9pm, and in Paragon and ION Orchard from May 11. Limited pieces available and while stocks last.
Scroll to see more from the dreamy campaign.
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