If you’re familiar with Bottega Veneta‘s storied history, then you know that beyond the highly coveted shoes and candy-colored handbags, the Italian luxury brand is revered for its impeccable craftsmanship. From leather that’s made to last generations to its signature intrecciato weaving design, beyond creating collectible bags, the maison’s focus is on forever pieces. Today, just in time for the holidays, the fashion house announced that it will be stepping out of the spotlight and instead highlighting some of its favorite local shops with Bottega for Bottegas, a project offering a new batch of small mom-and-pop stores worldwide visibility.
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“We are thrilled to launch Bottega for Bottegas alongside Italian artisans with whom we share the common values of creativity and craftsmanship,” Bartolomeo Rongone, the CEO of Bottega Veneta, explained about the new venture. “We are proud to offer worldwide visibility to these ‘Bottegas’ that are deeply rooted in Italian culture, specially at a time where smaller entities continue to be impacted by the pandemic. It is with honor that we have passed on our advertising spaces, website, newsletters, and store windows and we hope that this will further highlight their excellence at a global level.”
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To celebrate the launch, the brand released a short film that takes shoppers behind the scenes of some of the vendors included. The list, which goes beyond fashion and beauty, includes everything from pasta and pastries to drums and colorful mosaic art, giving Bottega acolytes plenty to choose from when finding a gift this season. To get acquainted with the project’s freshman class, just ahead is a breakdown of the 12 bottegas currently on the brand’s radar.
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