Breakfast at Tiffany’s is a work of fiction, but never did we think that the NY-based Tiffany & Co.would blow us away with the unthinkable: Serve breakfast. Partnering up with Tiong Bahru Bakery, we can finally have the Audrey Hepburn experience of munching on crunchy croissants and sip some piping hot coffee. With two locations, you can either head to the pop up at Tiong Bahru Bakery or go to the standalone coffee cart at ION Orchard.
While you have the option to treat yourself to both locations, you can squeeze in a pre-work morning commute to Tiong Bahru Bakery. Taking over the iconic bakery on Eng Hoon Street with a splash of Tiffany Blue paint on the windows, coffee cups, flowers and furniture, nothing feels more on-brand than having its name on the menu cover, not to mention the #TiffanyPaperFlowers and #TiffanyXTBB splattered all over the windows.
However, this collaborative project is not just a standalone launch. In case you are wondering about the #TiffanyPaperFlowers tag, it’s actually part of a campaign to plug Tiffany’s Paper Flowers collection, which will be released on 1 September 2018. Featuring Elle Fanning as their campaign girl, the collection is (literally) inspired by paper flowers. With a slew of rings, necklaces and earrings, each design features a flower motif structured to mimic the appearance of a paper flower.
From 27 August to 3 September, treat yourself to the ultimate Breakfast at Tiffany’s experience all day at Tiong Bahru Bakery, 56 Eng Hoon St, #01-70, or outside the Tiffany & Co. boutique at ION Orchard from 10am to 2pm. Just don’t forget to tag your photos with #TiffanyPaperFlowers and #TiffanyXTBB when you wanna flex it for the ‘gram.