Rihanna creative directed Delevingne in the campaign, which aims to inspire confidence in women everywhere.

“To ‘do you’ is to take ownership of yourself and find the power within that ownership — it’s a very powerful statement,” Delevingne said of the campaign. “It’s about accepting who you are, no matter your faults. ‘Do You’ is about finding your truth and sticking to it. I think it’s so special because it means something different for everyone. It specifically encourages people to be themselves.”

From: Harper’s BAZAAR UK