The iconic Chanel N° 5 celebrates its 100th anniversary this year. To mark this joyous occasion, the French luxury house has launched a very limited-edition of its Factory 5 collection, a series of beauty products that smashed the conventional thinking of how they should be packaged.
Just like Coco Chanel who desired to break the codes and free herself from constraints, Chanel Factory 5 uses 17 everyday objects—think body oil in a burette, and bath tablets in a tea tin—and dresses them up in a manner that’s close to Chanel’s branding.
Photo: Chanel
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Says Thomas du Pré de Saint Maur, Chanel’s Head of Global Creative Resources Fragrance and Beauty: “By taking popular consumer items out of their context and dressing them up in the aesthetics of N°5, we return to Chanel’s first creative gesture: that of transforming a functional object into a desirable luxury item. That’s what Chanel Factory 5 is all about: offering the experience of luxury in everyday life.”
In fact, this is a nod to the first packaging of Chanel N° 5—a simple yet functional laboratory bottle.
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Photo: Chanel
Thomas du Pré de Saint Maur continues: “As N° 5 celebrates its 100th anniversary, Chanel Factory 5 also reminds us that youth is above all a state of mind: daring to take a step to the side, to have the freedom to be oneself in spite of convention, not to take oneself seriously, to be light without being frivolous. To have the audacity to prefer the youth of imagination to the oldness of habit. That’s what this collection says to us.”
Available in all Chanel boutiques and Chanel.com.