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Beauty

The New Chanel Factory 5 Collection Is Going To Blow Your Mind

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Beauty

The New Chanel Factory 5 Collection Is Going To Blow Your Mind

Insta-worthy!

by Boon Tan  /   July 16, 2021
Chanel Factory 5

Photo: Chanel

The iconic Chanel N° 5 celebrates its 100th anniversary this year. To mark this joyous occasion, the French luxury house has launched a very limited-edition of its Factory 5 collection, a series of beauty products that smashed the conventional thinking of how they should be packaged.

Just like Coco Chanel who desired to break the codes and free herself from constraints, Chanel Factory 5 uses 17 everyday objects—think body oil in a burette, and bath tablets in a tea tin—and dresses them up in a manner that’s close to Chanel’s branding.

Chanel Factory 5
Photo: Chanel

Related article: Chanel’s Latest High Jewellery Collection Takes Inspiration From The 100-Year-Old N°5 Perfume

Says Thomas du Pré de Saint Maur, Chanel’s Head of Global Creative Resources Fragrance and Beauty: “By taking popular consumer items out of their context and dressing them up in the aesthetics of N°5, we return to Chanel’s first creative gesture: that of transforming a functional object into a desirable luxury item. That’s what Chanel Factory 5 is all about: offering the experience of luxury in everyday life.” 

In fact, this is a nod to the first packaging of Chanel N° 5—a simple yet functional laboratory bottle.

Related article: Review Of Chanel Fall/Winter 2021/2022 Haute Couture Collection

Chanel Factory 5
Photo: Chanel

Thomas du Pré de Saint Maur continues: “As N° 5 celebrates its 100th anniversary, Chanel Factory 5 also reminds us that youth is above all a state of mind: daring to take a step to the side, to have the freedom to be oneself in spite of convention, not to take oneself seriously, to be light without being frivolous. To have the audacity to prefer the youth of imagination to the oldness of habit. That’s what this collection says to us.”

Available in all Chanel boutiques and Chanel.com.

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https://www.harpersbazaar.com.sg/gallery/chanel-factory-5-collection/
The New Chanel Factory 5 Collection Is Going To Blow Your Mind
No 5 L'eau Eau de Toilette Spray, S$253 (100ml), Chanel
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Chanel
No 5 Eau de Parfum Spray, S$253 (100ml), Chanel
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Chanel
No 5 L'eau Eau de Toilette Purse Spray, S$80 (7ml), Chanel
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Chanel
No 5 L'eau Eau de Toilette Purse Spray Refills, S$126 (3 x 7ml), Chanel
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Chanel
No 5 The Soap, S$77 (90g), Chanel
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Chanel
No 5 The Body Lotion, S$105 (5 x 20ml), Chanel
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Chanel
No 5 The Bath Tablets, S$103 (10 x 17g), Chanel
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Chanel
No 5 The Shower Gel, S$103 (20 x 6ml), Chanel
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Chanel
No 5 The Body Lotion, S$105 (200ml), Chanel
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Chanel
No 5 The Body Oil, S$132 (250ml), Chanel
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Chanel
No 5 The Body Cream, S$134 (150ml), Chanel
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Chanel
No 5 L'eau The Mystery Box, S$104, Chanel
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Chanel
No 5 The Shower Gel, S$80 (5 x 20ml), Chanel
image
Chanel
No 5 The Shower Gel, S$108 (500ml), Chanel
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Chanel
No 5 The Sparkling Body Gel, S$132 (200ml), Chanel
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Chanel
No 5 Bottle, S$111, Chanel
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Chanel
No 5 The Decorative Tapes, S$85 (5 pieces), Chanel
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Chanel
  • TAGS:
  • Chanel
  • Chanel Beauty
  • Chanel Factory 5
  • Chanel No 5 100th Anniversary
  • Chanel No. 5
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MCI (P) 031/12/2022. Published by SPH Media Limited, Co. Regn. No. 202120748H. Copyright © 2023 SPH Media Limited. All rights reserved.