In 25 years, Charles & Keith has gone from a Singapore footwear brand to a global fashion powerhouse. Today, it boasts more than 500 stores around the world, from Tokyo to Tbilisi (yes, the land of Demna), and has even collaborated with designers such as Cecilie Bahnsen and Molly Goddard (it shod the feet of models at the brand’s Spring/Summer 2019 runway show).
So how does Charles & Keith mark its silver jubilee? First up is a dedicated microsite. The portal contains interactive content such as a customisable avatar, a Spotify playlist curated by the Charles & Keith crew and editorials such as congratulatory messages from past collaborators like photographer Glen Luchford and Michal Pudelka.
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Continuing its tradition of working with the most exciting models and photographers for its ad campaigns, the brand has roped in English model-slash-artist Lily McMenamy to star in the ad blitz for the limited-edition Anniversary Series capsule.
The latter, which is available in stores and on the microsite, features some of the brand’s most popular bags and footwear reimagined in recycled nylon and modern colourways of black or pastel pink. The designs span minimalist flat sandals, classic chunky boots, padded bags, boxy shoulder bags and padded wallets.
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The 27-year-old McMenamy is said to be heavily involved with the styling and art direction of the campaign, which draws references from the ’90s and gives a peek at vignettes of her daily life and the environmentally-conscious choices she makes on a typical day. Scroll on to explore the lookbook.