Lensed by photographer Steven Miesel and styled by Karl Templer, Coach 1941’s latest campaign is a homage to the Big Apple and the close relationship the brand shares with the city. “Coach is about New York City. The word ‘cool’ as we know it and Coach were both born in the city in 1941—and they’ve both had 75 years of swagger in pop culture,” Creative Director Stuart Vevers said. “I wanted to capture that pop sense of cool in this collection. It’s about ease, utility and fun—a type of creative subversion and bringing a new perspective to luxury.” Models such as Rianne Van Rompaey, Jing Wen and Caitie Green have been roped in to be the faces of the campaign. Standing among retro cars, they are dressed in a youthful mix of oversized coats and girlish tea dresses. Scroll through the gallery to see more of the series, plus behind-the-scenes images.
By Gerald Tan