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Coach Celebrates Its 75th Anniversary With A New Heritage Campaign

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Fashion

Coach Celebrates Its 75th Anniversary With A New Heritage Campaign

The American brand’s new campaign is total throwback to the ’50s and ’60s

February 12, 2016

Coach kicks off its 75th anniversary celebrations with a campaign dedicated to its heritage and the craft of leather making. In collaboration with graphic design firm Baron + Baron, the campaign focuses on three Coach icons: the Dinky, the Saddle Bag and the Duffle. The campaign was inspired by Coach’s advertisements from the ’50s and ’60s, which comes through in its witty use of Polaroid frames and soft colours that resonate with the vintage feel of the campaign.

By Pakkee

https://www.harpersbazaar.com.sg/gallery/coach-75th-anniversary-heritage-campaign/
Coach Celebrates Its 75th Anniversary With A New Heritage Campaign
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MCI (P) 031/12/2022. Published by SPH Media Limited, Co. Regn. No. 202120748H. Copyright © 2023 SPH Media Limited. All rights reserved.