Coach kicks off its 75th anniversary celebrations with a campaign dedicated to its heritage and the craft of leather making. In collaboration with graphic design firm Baron + Baron, the campaign focuses on three Coach icons: the Dinky, the Saddle Bag and the Duffle. The campaign was inspired by Coach’s advertisements from the ’50s and ’60s, which comes through in its witty use of Polaroid frames and soft colours that resonate with the vintage feel of the campaign.
By Pakkee