Last Friday, Coach celebrated the opening of the Coach Play Singapore Shophouse—its first bespoke concept store in Asia—at 5 Keong Saik Road with a star-studded lineup of celebrities. Headlined by South Korean actor, Lee Soo-hyuk, the event also saw appearances by Singapore and regional celebrities such as Lawrence Wong, Jeanette Aw, Carrie Wong as well as Yongsin Wongpanitnont (Yorch) from Thailand.
Coach Play Singapore Shophouse is the first Asia location in a new series of immersive concept stores inspired by the house’s New York spirit and the local character of the surrounding community. Divided into six rooms, each with its own unique theme, the Coach Play Singapore Shophouse spotlights Coach leathergoods, archival pieces with customisation experiences through Coach Create, ready-to-wear pieces and an immersive digital art experience.
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It also houses the first Coach Café in the world. After exploring the space, enjoy artisanal coffee and classic New York City-inspired bites with a local twist. Crafted in collaboration with Brawn & Brains, choose from exclusive offerings such as Classic Pancakes with maple syrup, homemade kaya, and mixed berries jam as well as the Gula Melaka Milkshake; and a dessert bar menu featuring various brand codes such as the hangtag, Rexy and signature ‘C’.
Scroll to see all the stylish guests in attendance.