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Girl Power Is Given The 21st Century Treatment In Dior’s SS17 Campaign

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Fashion

Girl Power Is Given The 21st Century Treatment In Dior’s SS17 Campaign

The brand makes a bold — and pretty — statement

December 22, 2016

Since taking the helm as Dior’s first ever female Creative Director, Maria Grazia Chiuri has wasted no time in celebrating the diverse roles of women at the brand. Besides reimagining fencing attire for the contemporary woman, and dreaming up beautiful gowns wrapped up in gossamer layers of chiffon and tuelle, her debut collection saw a turnout of T-shirts emblazoned with feminist slogans such as “We should all be feminists” or “Dio(R)evolution”.

Related article: Paris Fashion Week: 10 Best Looks From Dior Spring 2017

The feminist undertones continue with the brand’s latest campaign, though it’s nothing like a banner-waving proclamation. Instead, the pictures emphasise a modern femininity that’s “singular and assured”.

Related article: Cruising: Inside Our Dior Shoot at Blenheim Castle

Shot by Brigitte Lacombe and fronted by twin models Ruth and May Bell (the former, easily identified by her short cropped hair, opened Chiuri’s first show for Dior), the campaign is but a chapter of an ongoing initiative: The Women Behind the Lens, a project that sees women interpret the collection through photographs.

Click through our gallery to see the first campaign images.

By Gerald Tan

https://vimeo.com/187283052

https://www.harpersbazaar.com.sg/gallery/dior-ss17-campaign/
Girl Power Is Given The 21st Century Treatment In Dior’s SS17 Campaign
Ruth and May Bell star in Dior's spring/summer 2017 campaign
image

dior ss17

Photo: Courtesy of Dior/Brigitte Lacombe
This is the first campaign under creative director Maria Grazia Chiuri
image

dior ss17

Photo: Courtesy of Dior/Brigitte Lacombe
Ruth Bell opened Chiuri’s first show for Dior
image

dior ss17

Photo: Courtesy of Dior/Brigitte Lacombe
The pictures emphasise a modern femininity that’s “singular and assured”
image

dior ss17

Photo: Courtesy of Dior/Brigitte Lacombe
  • TAGS:
  • Brigitte Lacombe
  • Campaigns
  • Dior
  • Maria Grazia Chiuri
  • May Bell
  • Ruth Bell
  • SS17
  • SS17 Campaigns
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MCI (P) 031/12/2022. Published by SPH Media Limited, Co. Regn. No. 202120748H. Copyright © 2023 SPH Media Limited. All rights reserved.