The first drop of Adidas Originals by Alexander Wang Season 2 is here. Following previous collections, which featured all-black athleisure, re-imagined monochrome tracksuits and a new basketball sneaker, this one takes a bold turn. This installment is inspired by the unexpected combination of raves and cycling (which in itself, sounds like a SoulCycle class). There are 27 unisex pieces, including a skin-tight onesie, cycling shorts and an Adidas-striped balaclava. The drop also includes a new sneaker, the AW Hike Lo, in neon red and green.
Tomorrow, the official campaign images, shot by Juergen Teller, will appear in billboards and posters around NYC, with a phone number and product codes for each piece in the collection. Starting at 12pm EST, customers can text the code to that number to purchase the item. If you don’t want to search around the city for each piece, you can find all the product codes at the corner of Greenwich St and Clarkson St.
Fans of Adidas and Wang located outside of New York need not worry; the collection officially drops on August 5 online at alexanderwang.com, adidas.com/originals, and each brand’s select flagship stores. Flip through to see the whole campaign and collection.
Photo: Juergen Teller
Photo: Juergen Teller
Photo: Juergen Teller
Photo: Juergen Teller
Photo: Juergen Teller
Photo: Juergen Teller
Photo: Juergen Teller
Photo: Juergen Teller
Photo: Juergen Teller
Photo: Juergen Teller
Photo: Juergen Teller
Photo: Juergen Teller
Photo: Juergen Teller
Photo: Juergen Teller
Photo: Juergen Teller
Photo: Juergen Teller
Photo: Juergen Teller
Photo: Juergen Teller
Photo: Juergen Teller
Photo: Juergen Teller
Photo: Juergen Teller
Photo: Juergen Teller
Photo: Juergen Teller
Photo: Juergen Teller
Photo: Juergen Teller
Photo: Juergen Teller
Photo: Juergen Teller
Photo: Juergen Teller
Photo: Juergen Teller
Photo: Juergen Teller
Photo: Juergen Teller
Photo: Juergen Teller
Photo: Juergen Teller