During this time of social distancing, some of the biggest labels have tapped on creatives and collaborators to entertain and educate the general public with videos, discussions, performances, and fun activities on their online platforms. In between catching some binge-worthy TV shows, honing our cooking/ baking skills, and trying out some fitness workouts, we could all use some inspiring and enlightening content to lift our #StayHome spirits.
Scroll through to see what fashion brands are bringing you on social media.
Following the launch of TRIVIA—a digital project across social media featuring iconic imagery, anecdotes and imagery that gave a glimpse into the important milestones in Salvatore Ferragamo‘s legendary life—the Italian luxury brand has unveiled a new initiative to explore lesser known moments of the founder’s story, chronicled in a new 22-chapter podcast titled Shoemaker of Dreams.
The autobiography, first dictated in the late 1950s and later transcribed into a book, is retold by friends of the brand, Italian actors and stars from Hollywood, including Stanley Tucci, Jessica Alba, and Michelle Monaghan.
The podcase is available on Spotify, SoundCloud and Apple iTunes, and was launched shortly before the premiere of the feature film Salvatore – The Shoemaker of Dreams directed by Luca Guadagnino at the Venice Film Festival.
Versace has launched the #VeryVersace challenge in the hope of engaging and entertaining the community during lockdown. The challenge calls for friends and followers to photograph and share V-shaped objects, landscapes, spaces and scenes from their everyday lives. The brand will share their favourite posts across its social platforms and website throughout the month of May.
Pierpaolo Piccioli and Maison Valentino have launched #ChezMaisonValentino, a series of live performances on the brand’s official Instagram account. With the aim to enliven and entertain during this atypical time, the brand will feature special acts by A-listers in the fields of music, poetry, and more. First up: an exclusive performance by 15-time Grammy Award winner Alicia Keys.
Under the creative direction of Maria Grazia Chiuri, the French luxury house launched Dior Talks on March 8, International Women’s Day. In this series dedicated to art and feminism, art historian Katy Hessel interviews artists and curators on their lives, their career, and their thoughts on the key stages of feminism.
In these trying times, the maison has also made its ‘Christian Dior : Designer of Dreams’ exhibition—held at the Musée des Arts Décoratifs in Paris that featured precious archival photographs, sketches, objects and paintings from over 70 years of creation—available through a documentary. In addition, ballet dance lessons have been made available to entertain and inspire. Both are available on the Dior’s YouTube channel and Instagram account.
The luxury Italian brand will host a series of digital talks exploring culture, fashion and life via Instagram, titled Prada Possible Conversations. The first is between between Pamela Golbin, author, curator and Artistic Director of Jacquard x Google Arts & Culture Residency, and Alexander Fury, fashion features director of AnOther Magazine and Men’s Critic of the Financial Times about fashion in the time of crises, which went live on April 14.
#McQueenCreators sees the English designer label revive iconic Alexander McQueen prints, and encourage its social media audience to use them as inspiration for print projects at home. The brand has also put together their first-ever #McQueenMusic playlist on Spotify for your listening pleasure.
Each week, the Bottega Veneta Residency lends a space to its collaborators, muses and talents across Instagram, Youtube, Weibo, WeChat, Line, Kakao, Spotify, Apple Music, SoundCloud and its website. From writers and musicians, to film directors and performers, tune in for a weekend of familiar normality even as you stay in.
Related article: Bottega Veneta Whisks Us Away To A Digital Residency
The designer hosted a chat with model Halima Aden on Tory Burch‘s Instagram account in early April. The brand will also conduct Instagram takeovers focusing on health and wellness, cooking, and crafts under its #ToryStories program.
The Spanish label has created Loewe En Casa, a series of online events and workshops taking place through the brand’s Instagram Live. Conceptualised by Creative Director Jonathan Anderson, the digital initiative celebrates craft, innovation and artistic expressions, joined by previous collaborators from cultural projects and finalists of the Loewe Foundation Craft Prize.
Manolo Blahnik has teamed up with the Mental Health Foundation to launch Smile, a colouring book comprising the designer’s original sketches available to download.
The French maison enlisted Belgian singer Angèle for an intimate live performance on its Instagram Stories on April 3, expressing its solidarity with everyone staying at home.
Related article: Chanel Produces Face Masks To Help Combat Coronavirus
Footwear label Jimmy Choo has launched Choo Sketch, an initiative that calls for its followers to submit their own fantasy shoe design. A selection of the best submissions will be highlighted each week on Instagram Stories. The top five illustrations will inspire a capsule collection as part of spring/ summer 2021 to be sold online, with profits going to charity within The Jimmy Choo Foundation.