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First Look: The New Apple Orchard Road Is A Minimalist Dream

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First Look: The New Apple Orchard Road Is A Minimalist Dream

Here’s what you need to know ahead of the store opening on 27 May

May 25, 2017

With over 500 stores worldwide, tech giant Apple is finally adding one more location to its list: Orchard Road. Keeping in line with its minimalist aesthetic and focus on engaging its community, the company is envisioning its new store at the heart of Singapore’s iconic shopping district as a new town hall. Offering not only the latest products and wares, customers can also take classes via their new “Today At Apple” initiative or simply gather to exchange ideas with other creatives. Take a look inside the new Apple Orchard Road in our gallery above.

Apple Orchard Road is located at 270 Orchard Road.

By Pakkee

Related articles:

The Best Spots To Take An #OOTD In The New Apple Orchard Road

This Is Getting Us Really Excited For Apple’s First Store In Singapore

Irene Kim On The Importance Of Keeping Good Vibes In The Fashion Industry

https://www.harpersbazaar.com.sg/gallery/first-look-apple-orchard-road/
First Look: The New Apple Orchard Road Is A Minimalist Dream
There are two curved Castania stone staircases at either side of the store, which draw their inspiration from Apple Park.
image

apple orchard road

Photo: Tim Suen
237 employees are opening Apple Orchard Road, with around 25% being transferred from other areas of the company.
image

apple orchard road

Photo: Tim Suen
All the tech giant's latest offerings are on display here, from phones...
image

apple orchard road

Photo: Tim Suen
Apple Orchard Road is expected to be one of our most popular in the world.
image

apple orchard road

Photo: Tim Suen
... to Apple Watches and their myriad watch straps in all fabrications...
image

apple orchard road

Photo: Tim Suen
... to the latest headphones!
image

apple orchard road

Photo: Tim Suen
The Boardroom will be used to engage small and medium businesses to explore how Apple can improve their businesses.
image

apple orchard road

Photo: Tim Suen
See if you can spot it down this corridor!
image

apple orchard road

Photo: Tim Suen
Store displays will be changed regularly to reflect certain topics of interest.
image

apple orchard road

Photo: Tim Suen
Sleek steel elevators contrast against the natural wood and stone features.
image

apple orchard road

Photo: Tim Suen
Live drawings will also take place place at the Apple town hall.
image

apple orchard road

Photo: Tim Suen
It also features artworks of the upcoming Apple campus in the USA.
image

apple orchard road

Photo: Tim Suen
The glass facade is 36.576m long, and each pane of glass is 14m tall.
image

apple orchard road

Photo: Tim Suen
Singapore is welcoming the first Apple Store to its shores this Saturday.
image

apple orchard road

Photo: Tim Suen
Apple will be launching more than 60 free, hands-on sessions in store, each centered around customers' most popular topics of interest.
image

apple orchard road

Photo: Tim Suen
  • TAGS:
  • Apple
  • Apple Orchard Road
  • Orchard Road
  • Shopping
  • Technology
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MCI (P) 031/12/2022. Published by SPH Media Limited, Co. Regn. No. 202120748H. Copyright © 2023 SPH Media Limited. All rights reserved.