When it comes to enjoying the good life, the Italians do it best. Salvatore Ferragamo is no exception, and this spring, the Italian luxury brand celebrates the deeply Italian notion of la splendore della vita, the luxurious quest for pleasure and delight, taking in and experiencing everything at one’s own pace. Its latest campaign, lensed by legendary lensman Craig McDean, captures the wonderful lightness and beauty that the house (and by extension, all Italians) excel at. Models Maartje Verhoef, Jing Wen, Julia Van Os and Jon Kortajarena have a brilliant romp on the grounds of a grand, vast villa by the seaside in Ferragamo’s breezy spring collection and even attempt a lighthearted game of hide and seek in the accompanying campaign video shot by director Theo Stanley. If this doesn’t get you in the mood for spring, we don’t know what will—this campaign is, as the Italians say, bellissima!

By Pakkee