The World's Chicest Jet-Setters On The Secrets To An Insta-Worthy Wardrobe

Globetrotting husband and wife duo Murad and Nataly Osmann, co-creators of the Instagram phenomenon #FollowMeTo, are best known for their world travels–and Nataly's amazing clothes and jewelry, sourced from small designers across the world. From their native Moscow to the tropics of Bali, the streets of London to the Dead Sea and beyond, this couple has captured the most authentic and well-curated looks from designers and locations around the globe. BAZAAR.com joined the couple in Delhi, Agra and Jaipur on their second trip through India to find out what local brand names (and Russian designers from their hometown) Nataly loves wearing on and off the job.

Describe your style in three words.

Elegant, Feminine, Trend-Driven.

How did #FollowMeTo get started?

Murad on Nataly: "It all started in Barcelona, in October 2011, during our first trip together. Nataly wanted to see everything– the mountain of Tibidabo, the cathedral of Sagrada de Familia and all the Tapas bars of Barcelona. I kept on taking photos, since that is always my favorite part of traveling. At one point, I wanted to take a photo of Nataly, but she got shy and turned away, grabbed my arm and dragged me forward. It didn't stop me from taking her photo; we made the first #followmeto shot accidentally, but really liked it when we were going over our photos from the trip. It started from there; I posted it on Instagram, created a hashtag, started shooting and posting more and the project began."

What is your favorite piece in your closet right now?

A Haute Couture dress by Yanina–I'm going to wear it to the annual Tatler ball in Moscow.

Murad on Nataly: "Dresses–lots of dresses!"

What is one thing you're dying to buy at the moment?

Rochas shoes!

Who are your three favorite designers?

It's hard to choose only three! I love vintage pieces from Christian Dior, Chanel and Yves Saint-Laurent. For new pieces, I love anything by Karl Lagerfeld, Stella McCartney, Demna Gvasalia–the list is endless.

Where did you two meet?

Nataly on Murad: We met through a mutual friend who was a photographer. I would go to his photoshoots, and Murad was there. Then, he found me online and we had a lot of friendly chats–but I didn't give him my phone number for a long time. It turned out that we lived near each other, so we started going for walks together, having lunch, visiting museums–the rest is history.

What is your favorite #followmeto shot that you have ever taken?

Murad: Thinking about our recent work, our new #followmeto shot at the Taj Mahal.

How did you find the perfect engagement ring for the woman who has such an incredible collection of jewelry and clothes?

Murad: When I was planning to propose, I decided to look for some alternative options and I discovered lab-grown diamonds. I learned that it was possible to replicate the natural process that creates diamonds over millions of years in a matter of weeks. These diamonds are identical and equal in brilliance to natural stones and are quality and beautiful–but without the question marks related to conflict, child labor or damage to the environment. It was the perfect gift to express my love to Nataly, one that would not compromise our values or her spiritual connection to nature. We didn't want a tainted diamond to symbolize our relationship. After creating Nataly's ring, we launched Follow Your Love, a line of conflict-free diamonds.

Who are your style icons, past or present?

I am not sure if I have them... I think it's important to stay yourself and feel freedom and confidence in your own style.

What is one thing you would never wear?

I'm always open to experiments, fashion and trends are unpredictable.

What are your three favorite destinations you have traveled to?

Murad: India, Jordan and Baikal lake in Russia. It's hard to choose only three destinations, any place is amazing and unique, but India means a lot to us.

Nataly: Cambodia, Japan and Kamchatka!! Kamchatka is a volcanic landscape in Russia–there are bears, geysers and surfing on the coast of the Pacific ocean.

Where would you like to travel to that you have not visited yet?

Murad: Iceland, Peru, Australia, the South Pole...

Nataly: The more you travel, the more you feel like you haven't seen anything yet.

Murad, what's your favorite thing about Nataly's style?

Nataly has her own unusual vision, she is confident and very touching at the same time.

From: Harper's BAZAAR US

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"My go-to travel outfit is cozy–on long flights, I prefer something comfortable like a cashmere suit to sleep well or watch Game of Thrones during the flight."

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The World's Chicest Jet-Setters On The Secrets To An Insta-Worthy Wardrobe

Pictured in the lobby of the ITC Grand Bharat in Gurgaon, India: GRAVITEIGHT jacket and trousers, ix style espadrilles (for every purchase made, a portion of the proceeds is donated to provide water to children in Guatemala), JPlus sunglasses, Nataly's own headscarf.

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The World's Chicest Jet-Setters On The Secrets To An Insta-Worthy Wardrobe

"On date night, I wear something feminine and delicate, maybe a black cocktail dress by Self-Portrait with Jimmy Choo shoes for evening." Pictured on the rooftops of the ITC Grand Bharat: a dress of Nataly's own design.

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The World's Chicest Jet-Setters On The Secrets To An Insta-Worthy Wardrobe

Pictured behind the Taj Mahal in collaboration with Mohit Rai: Abu Jani Sandeep Khosla embroidered skirt, crop top and bolero, Amrapali earrings and Raabta by Rahul kaleeras on wrists.

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The World's Chicest Jet-Setters On The Secrets To An Insta-Worthy Wardrobe

Pictured behind the Taj Mahal in collaboration with Mohit Rai: Abu Jani Sandeep Khosla embroidered skirt, crop top and bolero, Amrapali earrings and Raabta by Rahul kaleeras on wrists.

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The World's Chicest Jet-Setters On The Secrets To An Insta-Worthy Wardrobe

Pictured behind the Taj Mahal in collaboration with Mohit Rai: Abu Jani Sandeep Khosla embroidered skirt, crop top and bolero, Amrapali earrings and Raabta by Rahul kaleeras on wrists.

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The World's Chicest Jet-Setters On The Secrets To An Insta-Worthy Wardrobe

Pictured in the lobby of the ITC Rajputana: Traditional Indian wedding dress, veil, jewelry and groom's coat by Milana Masci.

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The World's Chicest Jet-Setters On The Secrets To An Insta-Worthy Wardrobe

"I'm always inspired by local cultures and fashion brands, looking for new, undiscovered names and authentic outfits which can help to emphasize the beauty of a new place. For us, the clothes are not the most important part, but they should be in harmony or in strong contrast with the setting. Sometimes, I rent archival pieces or local costumes, or approach local designers to wear some of their pieces to make the photograph feel more authentic–it always depends on the atmosphere. I'm also a big fan of unusual accessories and jewelry, I love vintage and flea markets."

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The World's Chicest Jet-Setters On The Secrets To An Insta-Worthy Wardrobe