You no longer have to fly to Seoul to get your fix of Gentle Monster—the cult South Korean eyewear brand will be opening its first Southeast Asian flagship right here in Singapore. Located at ION Orchard, the boutique is scheduled to welcome its first customer in the middle of September 2017. Ahead of its grand opening, here are five things to know if you haven’t already hopped on the Gentle Monster bandwagon.
https://www.harpersbazaar.com.sg/gallery/gentle-monster-singapore/
5 Things To Know About Gentle Monster Before It Opens in Singapore
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Gentle Monster
Anyone who has been inside a Gentle Monster store will know it is not just any eyewear store. In fact, it is a multi-sensory experience, with the displays done up to look like exhibits. Singapore's will take on a unique "Samsara" concept. Photo: Gentle Monster
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Gentle Monster
The brand has 15 flagship stores worldwide, including outposts in Beijing, Hong Kong and New York. Photo: Gentle Monster
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Gentle Monster
It has designed avant-garde runway pieces for brands such as Hood By Air (above), Henry Vibskov and Opening Ceremony. Photo: Getty
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Gentle Monster
Gentle Monster recently tapped on Tilda Swinton for an exclusive collection. Photo: Getty
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Gentle Monster
Its shades have adorned the faces of A-list stars such as Gigi Hadid and Kendall Jenner, plus social media superstars like Irene Kim. Photo: Getty