With their sandy blond hair and matching million-dollar smiles, it’s clear that the family genes run strong with Jerry Hall and Georgia May Jagger. What’s even more obvious is the close relationship and amazing bond that the mother-daughter duo share just by looking at PANDORA’s newest campaign for Mother’s Day this year. Not that we’d expect anything else from the modelling royalty, with Hall being one of the faces that helped define 70s fashion and Jagger having followed in her mother’s footsteps. In the intimate series of images, they’re completely at ease and basking in the glow of affection for one another—all while sporting the Danish jeweller’s Mother’s Day designs.  

Showcasing a catalogue of heart-shaped motifs and infinity symbols to celebrate unconditional love, PANDORA’s Mother’s Day collection also sees the introduction of a new series into its PANDORA Moments range. The Family Always designs feature interlinked rings of sterling silver hand-set with cubic zirconia for that added sparkle to make mum smile.

“My mum has always been super hands on with us,” says Jagger, who has been a PANDORA Muse since 2019. “We went on a lot of memorable trips together to South Africa, France and back to Texas to visit family. She loves playing silly games and making jokes. She always encouraged everything we were into and taught me a lot about art and history and nature.” 

Here, Jagger tells us more about her relationship with her mum and the important role that Hall plays in her life.

What is the most cherished memory you have of your mother?

It’s hard to pin down just one memory because we have had so many amazing times but I would say probably Christmas together because she is obsessed with Christmas and it always reminds me of her. Decorating the tree and making gingerbread houses and forcing us to go carol singing.

What was your relationship like when you were growing up?

Our relationship has always been great. I am the middle child in our family. There were a few teenage years where I was a bit more moody, but we have always had a very close relationship where I tell her everything. Our relationship hasn’t changed very much, but she definitely treats me more like an adult now, for the most part.

What is the most valuable lesson you’ve learnt from her?

That life has its ups and downs and different chapters; that you have to roll with the punches and make hay while the sun shines; and to always see your glass as half full and not half empty.

And the best advice?

To not judge people because you never know the battle they are fighting.

How do you celebrate her on Mother’s Day typically?

We love getting together for lunch and getting her flowers. We like to celebrate both the American and English Mother’s Day because she deserves both.

One of the main themes of the PANDORA Mother’s Day campaign is celebrating the unconditional love found in everyday moments. What are some of the little things you do to show you love her?

I try to see my mum as much as possible and when I can’t, I try to call her and check in and ask how she is. I also love sending her funny photos of us together.

Why do you think PANDORA jewellery make such special gifts for loved ones?

There is such variety that you can find something that is truly unique to everyone’s style. For instance, my mother loves rose gold, so I always give her rose gold.

How do you mark memorable moments with PANDORA charms?

I have always collected charms. It’s something my mother always did and she gave me my first charm bracelet when I was little. I think it’s so lovely to remember special moments with gifting charms. It’s something very personal to mark an occasion.

What is your favourite piece from the new Mother’s Day collection?

I love the Infinity Knot bracelet. It’s so beautiful yet simple and my mother and I both wear them so it reminds me of her.