Trust Max Mara to launch their new BoBag by having a fabulous cocktail event hosted by It-girl and fashion icon, Gigi Hadid. Being the face of Max Mara’s Fall/Winter 2016 accessories campaign, Gigi introduced the latest BoBag during fashion week in anticipation of its global debut at the Max Mara Spring/Summer 2017 runway show. In all of its glitz and glamour, the event definitely reflected the attitude of the brand— effortless yet contemporary chic.
By Shona Menon
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