Gucci's New Campaign Is A Celebration Of Models Of Colour
The "Soul Scene" ads are a celebration of diversity
Gucci is celebrating diversity with its Pre-Fall 2017 campaign, titled "Soul Scene," which only features models and dancers of colour. The ads, photographed by Glen Luchford, were inspired by the Northern Soul movement of 1960s London, and images by Malick Sadibé, a Malian photographer who captured nightlife in Bamako, Mali. The resulting vibrant photos are the perfect match for Alessandro Michele's equally bold designs.
The lively, flamboyant campaign is the product of the audition tapes Gucci released in January, which featured black models dancing and answering the question, "What does it mean to have soul?"
See the photos in the gallery above.
From: Harper's BAZAAR US
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Soul Scene — Gucci Pre-Fall 2017 Campaign
Soul Scene — Gucci Pre-Fall 2017 Campaign
Soul Scene — Gucci Pre-Fall 2017 Campaign
Soul Scene — Gucci Pre-Fall 2017 Campaign
Soul Scene — Gucci Pre-Fall 2017 Campaign
Soul Scene — Gucci Pre-Fall 2017 Campaign
Soul Scene — Gucci Pre-Fall 2017 Campaign
Soul Scene — Gucci Pre-Fall 2017 Campaign
Soul Scene — Gucci Pre-Fall 2017 Campaign
Soul Scene — Gucci Pre-Fall 2017 Campaign
Soul Scene — Gucci Pre-Fall 2017 Campaign
Soul Scene — Gucci Pre-Fall 2017 Campaign
Soul Scene — Gucci Pre-Fall 2017 Campaign
Soul Scene — Gucci Pre-Fall 2017 Campaign
Soul Scene — Gucci Pre-Fall 2017 Campaign
Soul Scene — Gucci Pre-Fall 2017 Campaign
Soul Scene — Gucci Pre-Fall 2017 Campaign
Soul Scene — Gucci Pre-Fall 2017 Campaign