A giraffe at the lunch table? A tiger swimming through a fountain? A lion hugging a bag? These scenarios may sound completely out of the world, but they were among those captured by acclaimed photographer Glen Luchford for Gucci’s latest campaign. The series of pictures carry on the whimsical mood that have come to define the Italian brand’s advertisements since Alessandro Michele took over the reins as Creative Director. Besides animals roaming freely on the streets of Rome, models dressed in the brand’s freshest frocks also frolic about in the Italian capital, adding to the overall eccentric vibe of the campaign. Check out the campaign’s accompanying video here:

By Gerald Tan

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