It’s officially been 10 years since H&M first arrived on our shores — with the very first opening of its flagship store at Orchard Building on 3 September 2011. Subsequently, the Swedish giant fashion retailer grew and expanded its business — boasting nine outlets in total islandwide. So what has H&M got in store for you this year? Well, as part of its 10 year anniversary in Singapore, H&M is celebrating the past, while looking to the future through a series of collaborations and activations for the month of September.
Think — a limited edition 10th anniversary collection created by our local artists, customisable garments, a pop-up cafe, and the list goes on. On top of that, you can even look forward to an exclusive 25% storewide discount on the anniversary day (3 September) — of which the discount is also applicable to purchases made on HM.com and Zalora. With a month-long celebration, here, we’ve rounded up some of the most exciting activities and in-store specials that you can look forward to at H&M’s flagship store this September.