Ask any photographer when is the best time to take portraits and the answer would almost unequivocally be “the golden hour”: The first hour just after sunrise and the last one before sunset. During these times, the sun hits the Earth at an angle that makes the light scatter, magically blurring out imperfections on the skin and lending it a golden glow—essentially nature’s very own Instagram filter.
The same principle applies to golden hour skin, a new beauty trend that focuses on mimicking the way skin looks during the “magic hour”. That is, healthy, with minimal blemishes and lit with a golden glow that isn’t lustrous like that of glass skin but rather, a soft, diffused radiance that beautifully illuminates.
There are a few ways to achieve this look, but the best one utilises a combination of skincare and makeup techniques. For skin to appear like it has a diffused glow, you need a smooth canvas—but leave the fine hair on your face alone, for they help scatter light for that soft-focus effect you want—and a uniform tone, as well as subtle, warm hues when it comes to makeup.
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