Fresh off releasing their comeback album CHECKMATE, K-pop girl group ITZY has joined CHARLES & KEITH as its newest global brand ambassadors. Comprising Yeji, Lia, Ryujin, Chaeryeong and Yuna, ITZY is known for their breakout hits DALLA DALLA and ICY, their fun and empowering lyrics as well as impressive choreography.
Their first order of business? Fronting the brand’s Fall 2022 campaign, of course. Featuring the season’s key styles—the Lula patent bags and shoes—the campaign is distinct, confident and commanding, echoing the Lula’s “high gloss attitude and ITZY’s magnetic presence.”
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On their new role, ITZY shared, “It’s an honour to be introduced as the new global brand ambassadors of CHARLES & KEITH! We’re so excited for this new relationship as we’ll be able to show our unique chemistry, and the many new sides of ITZY with the brand.”
Ahead, see all the photos from the girl group’s first CHARLES & KEITH campaign. The collection will be available in retail stores and on CHARLESKEITH.COM in August 2022.
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