To celebrate the youth of today’s fast-paced-yet-relaxed vibe, TOPSHOP has cast Karlie Kloss as the face of their SS16 campaign. With the launch of her own Youtube channel last year, Kloss has cemented herself as a veritable youth icon in this generation’s internet-obsessed culture which marks its presence on social media in all its shapes and forms.

“It is thrilling to have Karlie back, eight years after her first modelling job and first TOPSHOP campaign alongside Jourdan Dunn. She is the ultimate TOPSHOP girl and modern super—a world-renowned fashion figure, businesswoman, entrepreneur and philanthropist who will resonate with our global customers through her many talents, ambitions and passions,” says Kate Phelan, Creative Director of TOPSHOP.

Click through to see the campaign images taken by photographer Tyrone Lebone.

By Tanvi Rajvanshi