Karlie Kloss debuts British shoe brand Kurt Geiger’s SS16 campaign with a punch—quite literally! Focusing on bold and strong colours and design, the concept for the SS16 collection is all about making the sporty fashionable. This collection is for the woman who is constantly on the move, but won’t let that compromise her look. The best part is that this collection is made to be worn anywhere—from the streets to the gym, from the gym to work.
“Fashion sneakers and backpacks have become wardrobe staples,but this season breaks down boundaries between sport and fashion even further. Strong, energetic and alive. The campaign is about fashion designed for real life,” says Creative Director, Rebecca Farrar-Hockley.
Watch the campaign video below:
By Tanvi Rajvanshi