Multi-hyphenate Karlie Kloss has succeeded Miranda Kerr to become Austrian jewellery house, Swarovski’s latest brand ambassador. She will star in the brand’s new fall/winter 2016 campaign, “Be Brilliant”, which features her decked out in jewellery, eyewear and watches from the latest collection.

“We are so excited to have Karlie as our new brand ambassador,” said Creative Director Nathalie Colin. “Besides her amazing beauty, she stands for modernity, freshness, self-confidence, elegance and spontaneity. Everything that we convey through our collections.”

To kickstart the new chapter in Swarovski’s visual history, the brand has released a video showing Karlie being just like the rest of us: Struggling with the pronunciation of Swarovski.

By Donovan Quek