To smell good and look good has never been so easy. “No shower, no worries. You are always down for whatever with our Le Labo scented tees. After a long night out, grab and go. No shower required, ” said Andy Salzer, Founder of Hiro Clark. The Los Angeles based brand has collaborated with Le Labo on a series of limited edition t-shirts for him (but whoever said girls can’t wear a graphic t-shirt?).
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“We are pushing the myth about the French and washing a little further by dipping Hiro Clark’s tees into Le Labo’s Santal 33 and seeing how long this can last! As Napoleon wrote to Josephine from the battlefield: ‘Don’t wash, I return in 3 days’ – kind of 19th century sexting. Imagine how sexy she would have been by opening the door only wearing a dirty Santal 33 Hiro Clark Tee?” said Le Labo co-founder Fabrice Penot.
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But if you like to keep clean, how do you keep the scent without ruining the USD$128 t-shirt in the wash? Microcapsules have been woven into the cotton which allows the iconic Santal 33 scent to hold for up to 6 washes.
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This is definitely on our Christmas wishlist… click ‘add to cart’ and checkout now!
These limited edition tees are available exclusively at Hiro Clark and select Le Labo locations including NYC (Ace Hotel), LA (Venice), Paris (Le Marais), London (Shoreditch) and Berlin (Mitte).
By Debby Kwong