LISA Is Chivas Regal’s New Brand Ambassador In Asia
Classic Chivas 12 whisky gains high status and street cred with a new generation of Scotch drinkers in Asia.
LISA is the new brand ambassador of Chivas Regal in Asia (Photo: Chivas Regal)
For those who appreciate the finer things in life, an exquisite Scotch whisky is essential in one’s collection of tipples – and the famous Chivas whisky ranks high on the list of must-haves for every discerning connoisseur.
After all, Chivas whisky — crafted golden goodness — is poured out as an ode to success and shared among those who have “arrived”, the perfect accompaniment among good friends and celebrations.
A new face for a new generation
In celebration of those who have fearlessly forged their own paths, Chivas Regal’s latest campaign – aptly called “I Rise, We Rise” – embodies the spirit of this unapologetic new generation of Scotch whisky aficionados who are boldly pursuing success and extremely proud of their achievements.
As a nod to progressiveness and cultural acceptance, the brand is moving with the times and heralding a new era with its appointment of iconic K-pop changemaker LISA as their new brand ambassador in Asia.
An epitome of success in the flesh, not only has this pioneering artist made her mark as one of the four members of South Korean girl group Blackpink, she has also broken international records as a solo artist— and now she is also the first female face of Chivas Regal in Asia.
“As we enter a new era for Chivas, it is important that we collaborate with people who share the same values as us,” says Nick Blacknell, Chivas Global Marketing Director. “LISA is a global superstar, and more importantly a role model for the next generation, which undoubtedly makes her the perfect spokesperson for our ‘I Rise, We Rise’ campaign.”
The making of a legend
With 72.54 million Instagram followers (as of January 28, 2021), LISA’s global influence is evident—and still rising. Breaking boundaries within culture to achieve her goals, her road to success took hard work and determination.
LISA’s achievements and style have transcended music and she has made a name for herself as a confident and empowering woman, breaking down boundaries within culture.
Photo: Chivas Regal
Quench your thirst with the perfect blend
With LISA’s indomitable spirit and slew of accomplishments, it is no surprise that the influential pop star perfectly embodies Chivas Regal’s ethos of ambition and success.
“It was a no-brainer to partner with Chivas, as their values are so closely aligned with my own, plus I’ve always been a whisky fan!” she says in an official release.
As every whisky connoisseur will attest, what makes the award-winning Chivas 12 whisky so exceptional is not just its incredibly smooth texture, but the unmistakably deep flavours that are elicited from its signature blend, so carefully refined over the years.
Featuring the finest malt and grain Scotch whiskies such as Strathisla single malt, Strathclyde single grain and more, its round and creamy taste is further illuminated by distinct aromas of orchard fruits, wild heather and sweet honey.
Making life better with every sip
Photo: Chivas Regal
In conjunction with the “I Rise, We Rise” campaign launch, the brand redesigned its iconic Chivas 12 packaging to include a taller bottle with a richer shade of ruby and classic roman numerals to honour the 12 years spent in oak cask, while the luckenbooth—a Scottish symbol of pride—depicts the heart of the brand and its values.
Perfect as an aperitif or a nightcap, Chivas Regal’s premium Scotch whisky blend can be enjoyed straight up or mixed into a highball.
Whether you are hosting a big gathering or an intimate date, here are some delightful Chivas 12 cocktail recipes to help you break the ice: