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BAZAAR Spotlight: Meet Ko Hyojoo, The Longboard Dancer That Went Viral

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Life

BAZAAR Spotlight: Meet Ko Hyojoo, The Longboard Dancer That Went Viral

This graceful longboarder from South Korea mesmerized millions with her elegant dance moves on the board

June 30, 2017

Every week, The BAZAAR Spotlight series shine a light on people in Asia, particularly, that should be on your radar, if they aren’t already. This time, we decided to highlight someone a little different, not entangled in the fashion world or music industry. Albeit unconventional, she is an influencer nonetheless with an Instagram (@hyo_joo) following of 411,000 and counting! Introducing Ko Hyojoo, the graceful longboard dancer who has caught the attention of millions around the world, including Vogue, Hypebae and Marie Claire. She has even collaborated with brands like GoPro and Converse and it looks like she is on her way to more. Ever since her videos were shared by Korean-American rapper Kero One, Hyojoo turned into a longboarding sensation overnight.

Don’t get the hype? Just watch one of her Instagram videos below and you’ll be converted.

View this post on Instagram

20151220 넘어진 날 찍은 다른영상1 문희언니의 팔로잉 실력이 나날이 늘어가고있다?????? 배경이 좋아서 별거없지만 올림 film by moonhee #Longboards #Longboard #Longboarding #Longboarddancing #Bastl #Bastleboards #Bastlwalzer #walzer #Gfrom #Gformkorea #Benprayer #helmet #headgear #Styleriders #Stylerider #Hanriver #nicespot #alittledownhill #롱보드 #롱보드댄싱 #바슬보드 #바슬왈쳐 #지폼 #밴프레이어 #스타일라이더 #스타일라이더스 #한강 @bastlboards

A post shared by Ko Hyojoo (@hyo_joo) on Dec 22, 2015 at 8:28am PST

Here are 5 facts you need to know about this adorable dancer on a 9-inch wide board:

1. Hyojoo picked up longboarding to fill time as she is a major introvert.

View this post on Instagram

#롱보드페스티발 #롱페 #2014롱페 #가을 #겨울같은가을 #LongboardLarry #KomodoTT 사진감사합니당!! #내첫롱페 명단 강제이동되서 배경깔아주러나간 스폰서드부문이었지만..아무리그래도 피루엣을 한번도안했다니..ㅋ 이럴수ㅜ 절은것도 절은거지만 피루엣안한게 제일충격적이다ㅋㅋ 담에 잘해야징~헿

A post shared by Ko Hyojoo (@hyo_joo) on Nov 3, 2014 at 6:29am PST

From her sunny disposition and easy-going personality, you would assume that Hyojoo is a people person. Some would think that she is putting herself “out there” through her Instagram videos on a daily basis to thousands of people. In reality, the hobby and talent was molded out of loneliness. Hyojoo has always felt socially awkward, hence she avoided most social situations leading her to have tons of free time. To fill that time, she decided to pick up skateboarding on a whim. In the next 3 years, she drove herself to master the sport and then moving on to the longboard that led to her major success.

Related article: BAZAAR Spotlight: Meet Suzy, A Triple Threat With An Angelic Face

2. She loves to film videos too!

Besides longboarding, Hyojoo also loves filming videos on her Youtube channel that has over 68,000 subscribers and gaining traction on the daily. If you can’t get enough of her short Instagram videos, you need to subscribe to her Youtube channel for some breathtaking shots of Hyojoo weaving through Los Angeles, Korea, Seattle and more, with such incredible grace. We get to follow her around on her trips too as Hyojoo loves vlogging her travel experiences (fret not, guys, there are English subs). We guarantee that you’ll fall in love with her shy and down-to-earth nature. Despite her rocket to fame, Hyojoo remains authentic and true to herself.

3. Contrary to popular opinion, Hyojoo actually has a regular job.

View this post on Instagram

#red #dresscodered #Hyatt #grandhyatt #손번쩍 #putyourhandsup #yearendparty2015 #LINE

A post shared by Ko Hyojoo (@hyo_joo) on Dec 18, 2015 at 2:26am PST

No, she isn’t a professional longboarder, even though she basically has the skills to become one. And no, she isn’t a Youtuber or full-time influencer, even though brands have engaged her to work with them from time to time. Hyojoo has an actual, normal 9 to 5 job, just like the rest of us. She works as a user interface designer for LINE, a popular messaging app in South Korea. So longboarding and Youtube are truly just her hobbies that actually turned into opportunities. What’s extra mindblowing is that Hyojoo got this good in a just 3 years, picking it up in her past time!

Related article: BAZAAR Spotlight: Meet The Sexy Korean Rapper With A Killer Bod, HyunA

4. She starred in a Far East Movement music video.

What she considers to be one of the highlights of her life, Hyojoo was the star of a music video by Far East Movement. It’s a romantic song, featuring popular South Korean singers Hyorin from SISTAR and Gill Chang. The music video was shot in Los Angeles and you can truly appreciate Hyojoo’s unique talent as she gracefully drifts through the LA streets at night. From the slow-mo shots and the illuminated umbrella she carries, Hyojoo captivated us thoroughly!

5. Hyojoo’s signature style is all about playful colours and high socks.

View this post on Instagram

Converse Korea ONESTAR X CRUSH M/V 촬영하면서 틈틈이 찍힌 신발 착용컷들. 화장도 어색하고 옷도 너무 많이 커서 아쉽지만.. 작가님이 잘찍어주셨다 ㅎ (작년 여름에 데이즈드컨퓨즈드 잡지촬영때도 만났던 포토그래퍼님이었다 신기방기ㅋㅋ) #Converse #Onestar #OnestarPro #longboard #longboads #Bastl #bastlwalzer #walzer #컨버스 #컨버스원스타 #원스타 #원스타프로 #바슬 #왈쳐 #바슬왈쳐

A post shared by Ko Hyojoo (@hyo_joo) on Jul 16, 2015 at 5:37am PDT

Hyojoo has her go-to longboarding outfit that consists of comfy, colourful shorts and a loose-fitting tee or tank top. Of course, we can’t forget her signature knee-high socks that compliment her favourite skateboarding shoes, Nike SB Janoskis. The socks accentuate the length of her legs and really highlight her movements on the board. In general, it’s all about comfortable casual clothing that is still very feminine. Her go-to clothing brands are SJYP and Steve J & Yoni P. Both are popular clothing brands in South Korea that merge street style and skateboarding for an uber urban look.

Related article: BAZAAR Spotlight: Meet Akimoto Kozue, Japan’s Street Style Superstar

https://www.instagram.com/p/75fseXJYc8/?taken-by=hyo_joo&hl=en

In terms of makeup, Hyojoo is all about embracing her natural beauty. She is blessed with great skin and delicate features that she chooses to play up instead of cover up. Often times she rocks a bare face but when she does put on makeup, it’s very natural with a light smudging of eyeliner on the lash line and some tinted lip balm to add some colour. Her overall style is just like her longboarding skills… Effortless!

By Hanan Haddad 

https://www.harpersbazaar.com.sg/gallery/long-boarder-south-korea-ko-hyojoo/
BAZAAR Spotlight: Meet Ko Hyojoo, The Longboard Dancer That Went Viral
Ko Hyojoo
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Ko Hyojoo

Photo: @hyo_joo
Ko Hyojoo
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Ko Hyojoo

Photo: @hyo_joo
Ko Hyojoo
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Ko Hyojoo

Photo: @hyo_joo
Ko Hyojoo
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Ko Hyojoo

Photo: @hyo_joo
Ko Hyojoo
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Ko Hyojoo

Photo: @hyo_joo
Ko Hyojoo
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Ko Hyojoo

Photo: @hyo_joo
Ko Hyojoo
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Ko Hyojoo

Photo: @hyo_joo
Ko Hyojoo
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Ko Hyojoo

Photo: @hyo_joo
Ko Hyojoo
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Ko Hyojoo

Photo: @hyo_joo
Ko Hyojoo
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Ko Hyojoo

Photo: @hyo_joo
  • TAGS:
  • Bazaar Spotlight
  • celebrity
  • Influencer
  • Ko Hyojoo
  • Longboard
  • Longboard Dancer
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MCI (P) 031/12/2022. Published by SPH Media Limited, Co. Regn. No. 202120748H. Copyright © 2023 SPH Media Limited. All rights reserved.