Longchamp Unveils its Longchamp Atelier Pop-Up in Singapore

Discover the brand’s leather know-how at the open-structure showcase

longchamp-atelier-pop-up-paragon-singapore

By Annabelle Fernandez - published 1 Nov 2016

Longchamp is giving customers a glimpse into its 68 years’ worth of savoir faire at the Longchamp Atelier popup, now open at Paragon Orchard Road. Coinciding with the launch of the brand’s new Paris Premier bag, the showcase will highlight the skill behind the creation of its leather goods. Raw material displays and on-screen animations will show off the precise work of Longchamp’s artisans, down to hand-stitching zipper pulls.

The Longchamp Atelier will be located at the lobby of Paragon Orchard Road till 2 November 2016

By Ryan Sng

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