From August 4, download ‘Louis: The Game’ from Apple App Store or Google Play and play an interactive game starring the house mascot Vivienne. Developed by the same folks behind ‘League of Legends’, the game sees Vivienne traversing different locales inspired by Paris, Beijing and London to reach a festive birthday destination while collecting items to progress to new levels along the way.

The game boasts crypto elements too in the form of NFT artworks as part of a collaboration with digital artist Beeple. The latter’s record-smashing artwork Everydays: The First 500 Days fetched US$69.3 million (S$93.45 million) at a Christie’s online auction this March.

To tie in with the “200” theme, Louis Vuitton has roped in 200 talents from the worlds of art, architecture and design to interpret the iconic LV trunk for its window displays. Each of these creatives have been given the opportunity to add their own spin to a 50cm x 50cm x 100cm, said to be the dimensions of the original trunk Vuitton created in the 1850s.

Among those involved are long-term collaborators Alex Israel and Stephen Sprouse, who had worked on the brand’s perfumes and ready-to-wear collections respectively. Other names include the architect Peter Marino who designed a harness-bound trunk and K-pop idols and brand ambassadors BTS who decorated their designs with cutesy doodles of whales and hearts among others.

Louis Vuitton’s life story from his early days from the time he left his hometown of Anchay for Paris at the age of 14 to becoming the appointed trunk maker of Empress Eugenie to revolutionising trunk designs with a waterproof coated canvas have all been well documented. Now, get ready for a fresh retelling of that narrative.

French author Caroline Bongrand has created a fictionalised novel of the Vuitton story (pictured) which will be published in French and English in October. To complement the book, the maison will also debut Looking for Louis, a documentary that retraces the life of the young Vuitton which will be streamed on Apple TV+ later in the year.

Alex Katz, who is known for brightly coloured figurative paintings done in that trademark two-dimensional style, will be creating a large-scale triptych of Louis Vuitton. For an indication of what you can expect, just refer to an earlier piece of the young Vuitton which he did from 2017 (pictured) that was displayed at the Legende: Louis Vuitton X exhibition in Beverly Hills in 2019.

This article first appeared in Female.