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Man With Style: Shinji Yamasaki, Co-Founder Of RE:TERRA

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BAZAAR Man

Man With Style: Shinji Yamasaki, Co-Founder Of RE:TERRA

“Always look presentatble.”

by Alexa Lauren  /   August 16, 2021
Man With Style: Shinji Yamasaki
Shinji Yamasaki (Photo: Courtesy)

How many suits does a man need? Well, if you’re Shinji Yamasaki, co-founder of RE:TERRA, the company behind skincare brand RE:ERTH, the answer is a lot (think around the 40-and-counting mark). For the 36-year-old who shuttles between Singapore and Japan, the tailored ensemble has power beyond the aesthetic—it’s not just a businessman’s armour, but also a tradition passed down from his father. While the pandemic has changed his everyday go-to from suits to something more casual, his golden rule remains: Always look presentable. And that means no sneakers on days he dons his smartest get-up.

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https://www.harpersbazaar.com.sg/gallery/man-with-style-shinji-yamasaki/
Man With Style: Shinji Yamasaki, Co-Founder Of RE:TERRA
Sartorial Muse
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“My style generally leans towards the more formal, and I take inspiration from many of the actors and designers in the 1950s and ’60s.”

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A still of Sean Connery in the 1963 film 'From Russia with Love' (Photo: 123RF)
It's Not Personal
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“I think individual style doesn’t necessarily have to be ‘only yours’; I look at it as more a tool to make you feel good and confident about yourself.”

Yamasaki with his partner, Bronwyn (Photo: Shinji Yamasaki)
Choice Pick
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“I like Ralph Lauren suits specifically because of his designs, the level of workmanship and the quality of materials. Overall, I think his designs are timeless. As a brand, it’s not one to sway with general ‘trendiness’.”

Ralph Lauren spring/ summer 2021 (Photo: 123RF)
Dapper Kid
image

“There’s a photo of me when I was probably three, wearing a red double-breasted blazer. I’m pretty sure I didn’t have any input on that decision though…”

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Yamasaki at around three (Photo: Shinji Yamasaki)
From Dad, With Love
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“My most treasured possession is a vintage Audemars Piguet given to me by my father.”

Man With Style: Shinji Yamasaki
On Lookin' Good
image

“My grooming essentials are pretty minimal: RE:ERTH’s bar soap, Multi-Targeted Elixir, Smoothing Eye Cream and, occasionally, Blemish Control (acne and pore treatment). Recently, I’ve grown out my hair a bit, so I’ve been using Olaplex’s hair oil as well.”

From left: Multi-Targeted Elixir, $116; Smoothing Eye Cream, $106, RE:ERTH
Stress-Relief Tactic
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“To blow off steam, I hit the gym hard and heavy! There’s absolutely nothing like going all out and leaving it all in the gym.”

Yamasaki at one of his gym sessions (Photo: Shinji Yamasaki)
What's In A Bag
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“In my briefcase, you’ll find a zippered Smythson portfolio notebook, a Montegrappa fountain pen and the new RE:ERTH Rejuvenating Hand Treatment.”

Fountain pen, about $3,313, Montegrappa
Wanderlust Calling
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“There are lots of places I’d love to visit! Iceland in the summer; Utah; Arizona; Machu Picchu in Peru; Kenya; Botswana; Tanzania; Seychelles… the list goes on.”

Machu Picchu in Peru (Photo: 123RF)
Guilty Pleasure
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“I indulge in coffee. Lots and lots of coffee.”

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  • RE:ERTH
  • Shinji Yamasaki
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MCI (P) 031/12/2022. Published by SPH Media Limited, Co. Regn. No. 202120748H. Copyright © 2023 SPH Media Limited. All rights reserved.