More than 300 VIPs, media personalities and socialites graced the official opening of Max Mara‘s first flagship store in Korea located in 434 Apgujeong-ro, Seoul on September 3. Hosted by Ms Maria Giulia Prezioso Maramotti, Max Mara Vice-President of US Retail and Global Brand Ambassador, the event saw American supermodel Carolyn Murphy—who walked for the Italian house’s Resort 2020 show in Berlin—and renowned Korean celebrities and influencers such as Jiwoo Choi, Claudia Kim, Jihye Han, Hyejin Han, Irene Kim, Eunse Ki, Nayoung Kim and Henry Lau discover the brand’s new store and offerings.
Scroll through to see what went on at the event.
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Max Mara FSS Seoul opening event – The Flagship Store
Max Mara FSS Seoul opening event – The Flagship Store
Max Mara FSS Seoul opening event – The Flagship Store
Max Mara FSS Seoul opening event – The Flagship Store
Carolyn Murphy at Max Mara Seoul Flagship
Carolyn Murphy at Max Mara Seoul Flagship
Carolyn Murphy at Max Mara Seoul Flagship
Carolyn Murphy at Max Mara Seoul Flagship
Carolyn Murphy and Claudia Kim at Max Mara Seoul Flagship
Carolyn Murphy, Maria Giulia Prezioso Maramotti and Han Jihye at Max Mara Seoul Flagship
Claudia Kim at Max Mara Seoul Flagship
Claudia Kim and Maria Giulia Prezioso Maramotti at Max Mara Seoul Flagship
Claudia Kim, Maria Giulia Prezioso Maramotti, Ki Eunse and Carolyn Murphy at Max Mara Seoul Flagship
Ki Eunse at Max Mara Seoul Flagship
Ki Eunse and Carolyn Murphy at at Max Mara Seoul Flagship
Henry Lau at Max Mara Seoul Flagship
Henry Lau at Max Mara Seoul Flagship
Henry Lau, Carolyn Murphy and Claudia Kim at Max Mara Seoul Flagship
Henry Lau at Max Mara Seoul Flagship
Han Hyejin at Max Mara Seoul Flagship
Han Hyejin at Max Mara Seoul Flagship
Irene Kim at Max Mara Seoul Flagship
Irene Kim at Max Mara Seoul Flagship
Irene Kim at Max Mara Seoul Flagship
Han Jihye at Max Mara Seoul Flagship
Han Jihye at Max Mara Seoul Flagship
Choi Jiwoo at Max Mara Seoul Flagship
Choi Jiwoo at Max Mara Seoul Flagship
Maria Giulia Prezioso Maramotti at Max Mara Seoul Flagship
Maria Giulia Prezioso Maramotti and Claudia Kim at Max Mara Seoul Flagship
Maria Giulia Prezioso Maramotti and Henry Lau at Max Mara Seoul Flagship
Maria Giulia Prezioso Maramotti and Han Hyejin at Max Mara Seoul Flagship
Maria Giulia Prezioso Maramotti and Irene Kim at Max Mara Seoul Flagship
Maria Giulia Prezioso Maramotti and Han Jihye at Max Mara Seoul Flagship
Maria Giulia Prezioso Maramotti and Carolyn Murphy at Max Mara Seoul Flagship
Maria Giulia Prezioso Maramotti, Choi Jiwoo and Henry Lau at Max Mara Seoul Flagship
Kim Nayoung at Max Mara Seoul Flagship
Kim Nayoung at Max Mara Seoul Flagship