More than 300 VIPs, media personalities and socialites graced the official opening of Max Mara‘s first flagship store in Korea located in 434 Apgujeong-ro, Seoul on September 3. Hosted by Ms Maria Giulia Prezioso Maramotti, Max Mara Vice-President of US Retail and Global Brand Ambassador, the event saw American supermodel Carolyn Murphy—who walked for the Italian house’s Resort 2020 show in Berlin—and renowned Korean celebrities and influencers such as Jiwoo Choi, Claudia Kim, Jihye Han, Hyejin Han, Irene Kim, Eunse Ki, Nayoung Kim and Henry Lau discover the brand’s new store and offerings.
Scroll through to see what went on at the event.
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