Men With Style: Eugene Lim, Marketing Director & Runner
He may plan glitzy brand campaigns and parties as Marketing Director at Studio 155, but Eugene Lim’s first love is sports. The 43-year-old has a Masters in Sports Science, and is captain of the Singapore chapter of adidas Runners, and co-founder of local run crew, The High Panters. To him, the body is the physical extension of mind and soul. “It manifests what’s in the other two,” he says. Like his active and social life, Lim’s style is eclectic, mixing varying influences that come together to reflect his multi-faceted personality and interests.
“I’m a Monkey and a Gemini, and my style reflects that. It’s a bit of everything, and changes depending on my moods and other influences. I am adventurous, and happy to be inspired by anything and to break the rules.
Lim mixes luxury with street
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“My Rolex Oyster Perpetual Datejust Buckley is my very first Rolex, and was a gift from my partner, Sofie, for my 40th birthday. It is very special because it reflects how well she knows me and my taste for vintage over brand new.”
Lim’s most treasured timepiece
“Running represents self; it’s a sport in which you’re competing against yourself. Running also allows me to find time and space for myself—something I really value especially since most of the work I do involves interacting with people.”
His favourite sneakers are these customised adidas Ultraboost kicks
“If I had a choice, I’d wear Louis Vuitton for the rest of my life. The clothes are equal parts playful, cool and chic—Louis Vuitton does a pretty good job of covering all bases.”
Louis Vuitton men’s spring/summer 2023
“My childhood dream was to be in a musical—in the role of Monsieur Thénardier in Les Misérables, to be specific. Apart from that, I also dreamed of running my own kopitiam.”
Lim had childhood fantasies of acting in musicals like Les Misérables
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“My greatest achievement thus far is The High Panters, a running group I co-founded 11 years ago. We are about creating safe spaces for individuals to get active, and pushing the local run culture forward. With each life that it has made a difference to, it reaffirms what we do, and re-energises me to keep going.”
The High Panters is Lim’s passion project
“McDonald’s had a children’s line called McKids in the late ’80s, and I modelled for them at the former Concorde Hotel on Outram Road.”
Lim (back row, in blue) had a brief stint as a child model
“A song that most represents me is “Shine On You Crazy Diamond” by Pink Floyd. The title is beautiful and meaningful; the song itself is excessive, with its lengthy intro and various parts; and all of that is juxtaposed against its sombre origins.”
Lim’s anthem is a Pink Floyd song on their album Wish You Were Here for $46, Amazon.sg
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“Dhruv Kapoor is a designer who has caught my eye. His style is all about twisting modern classics, and weaving together lighthearted, standout prints with tailoring and custom-developed fabrics.”
Jacket about $559 & shorts about $420 from Dhruv Kapoor