This certainly isn’t the first unusual Instagram pose making waves, but the latest one populating our feeds is giving everyone a headache. Well, it’s making everyone deliberately look like they have a headache. And, oddly, it’s rather flattering.
The “migraine pose” – coined by make-up artist Nam Vo – involves posing with one or two hands pulling your face up by your temples as if you had a, well, migraine. There’s a reason it’s trending: The pose tightens the face, makes your cheekbones look more prominent, and lifts the brows. It’s a temporary facelift for Instagram.
“I love it because the beauty of your hands frame the face and give it more structure. I always make my models pose this way,” Vo told me, “It’s also a great way to show off your manicure.”
One early adopter of the migraine pose is Kylie Jenner, who did it on her Love magazine cover back in December (Vo did her make-up for it, so this is probably not a coincidence).
Kylie’s sister Kendall, plus Bella and Gigi Hadid, and more models and influencers are all on board. See more examples, ahead—anyone need some paracetamol?
This article originally appeared on Harper’s BAZAAR UK