Remo Ruffini, Moncler’s astute CEO, has never been content with merely positioning Moncler as a go-to brand for quality winter wear. Which explains why, years ago, he enlisted Thom Browne and Giambattista Valli to give the brand a credible fashion voice via the Moncler Gamme Bleu and Gamme Rouge lines. There have also been recent collaborations that added to Moncler’s appeal: Off-White’s Virgil Abloh, for example, reworked the brand’s signature puffer jackets with a street-infused aesthetic in the special capsule range, ‘O’.

But times have changed, and Ruffini is intent on taking Moncler forward with projects that will solidify its standing in an era where disruption is the order of the day. After putting an end to the partnerships with Browne and Valli, Ruffini showed what he had planned for the brand by staging a mega presentation yesterday during Milan Fashion Week.

Enter Moncler Genius, Ruffini’s latest brainchild that is conceived “as a hub of exceptional minds operating in unison while simultaneously cultivating their singularity”. What does this all mean? Moncler will be launching eight separate collections, each tied to a name in fashion: Pierpaolo Piccioli, 1952, Sandro Mandrino, Simone Rocha, Craig Green, Noir’s Kei Ninomiya, Fragment’s Hiroshi Fujiwara and Palm Angels’ Francesco Ragazzi. And from what was shown during Milan Fashion Week, things are about to get even more exciting at Moncler. Scroll through the gallery above to see what will be in store for the brand in the months ahead.

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