This article originally appeared on Harper’s BAZAAR UK.
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The Most Talked-About New Beauty Campaigns
Dior
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Gisele Bundchen for Dior
Gisele Bünden has been unveiled as the new face of Dior's Iconic Capture Totale skincare line and her enviably flawless complexion certainly makes her an excellent fit for the role. The supermodel's first campaign image has just been released - which is stunning, but we'll have to wait until next year to see the full print and digital campaign.
Photo: Dior
L'Oreal Paris
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Viola Davis for L’Oreal Paris
Viola Davis has been announced as an international spokeswoman for L'Oreal Paris. The actress will appear in the brand's Age Perfect campaigns (across TV, print and digital) later this month.
The first black actress to win the 'triple crown' of acting - an Oscar, Emmy and Tony award - Davis joins fellow A-list celebrities including Helen Mirren and Eva Longoria in L'Oreal's roster, which is designed to encourage beauty inclusivity and empowerment.
"I worked tremendously hard to get where I am today – overcoming feelings of doubt to become a woman who truly believes I am ‘worth it’ in every way," says Davis. "I believe it’s so important to build confidence in women from a young age, and to role model diverse perspectives of beauty. To now be part of a brand that has been championing women’s worth for more than 40 years and to use my voice to help empower others is truly surreal.”
Burberry
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Lily James for Burberry
Semi-matte skin is back for autumn if Lily James' flawless complexion in Burberry's new Matte Glow foundation campaign is any indication.
Photo: Burberry
Chanel
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Margot Robbie for Chanel
It is notoriously difficult to visually capture the scent of a fragrance, but as the face of Chanel's new Gabrielle Chanel Essence, Margot Robbie accomplishes it, through her appearance in the campaign swathed in sheer silk while swaying to the Beyoncé song, 'Halo'.
Photo: Chanel
Chanel
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Margot Robbie for Chanel
As the lyrics say, 'everywhere I'm looking now, I'm surrounded by your embrace' and the enchanting campaign hints towards the lingering softness of the new scent, which combines four white flowers: jasmine, ylang-ylang, orange blossom and tuberose.
Photo: Chanel
Dior
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Cara Delevingne for Dior
The supermodel is the perfect face for the reformulated Capture Dreamskin Care & Perfect; a skincare product that, as the campaign explains, is proven to improve the hydration and visible smoothness of your skin within seven days.
L'Oreal Paris
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Geri Horner for L’Oreal
Geri Horner is spreading awareness about sun damage being the number one cause of premature ageing in L’Oréal Paris’ new campaign for the Revitalift Laser Renew SPF20 Day Cream. Her message includes the fact that daylight - not just strong tropical sunshine - can cause damage to your skin, a fact that is still not widely acknowledged.
Photo: L'Oreal Paris
L'Oreal Paris
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Geri Horner for L’Oreal
"I’m so excited to be working with L’Oréal Paris", says the singer who is touring once more with the Spice Girls. "The journey has been incredible and I have learnt so much. Who else didn’t know that you can get sun damage even through a window? I’m proud to be spreading the message of how to help protect against premature ageing."
Photo: L'Oreal Paris
L'Oreal Paris
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Geri Horner for L’Oreal
The Revitalift Laser SPF Day Cream is clinically proven to firm and plump your skin, with visible results in as little as four weeks. It also contains SPF20 to block skin-damaging UV rays, so you can use it everyday to protect your skin. Just remember to apply a dedicated sunscreen product too, when the sun's rays are especially strong.
Photo: L'Oreal Paris
Michael Kors
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Gigi Hadid for Michael Kors
Look away now if you don't want to be inspired to immediately book yourself a beachside holiday. That's because Gigi Hadid perfectly embodies the joy and youthful energy of summer trips abroad in Michael Kors' new fragrance campaign for the aptly named Wonderlust scent.
Photo: Michael Kors
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Gigi Hadid for Michael Kors
The supermodel epitomises the adventurous spirit of the new fragrance, which launches this summer, as she poses in an array of enviable outfits that we'd love to add to our holiday shopping list.
Photo: Michael Kors
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Gigi Hadid for Michael Kors
Hadid's wet-look waves and glowy skin also prove plenty of summer beauty inspiration in the campaign, which was shot in Turks and Caicos by renowned Dutch photography duo Inez & Vinoodh.
Photo: Michael Kors
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Gigi Hadid for Michael Kors
“Michael Kors Wonderlust is a vacation in a bottle,” says Hadid. “The fragrance is an escape—a little luxury that takes you away. I love the floral notes and the versatility, it carries me from a day at the beach to a night out with friends.”
Photo: Michael Kors
Dior
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Bella Hadid for Dior
Bella Hadid stars in a daring new campaign for Dior's reinvented statement lip colour, Lip Tattoo, in which she announces four mantras that spell out 'Dior'.
Photo: Dior
YSL Beauté
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Dua Lipa for YSL Beauté
Grammy and Brit award-winning artist Dua Lipa has been announced as the new face of YSL Beauté, and will represent the brand's new feminine fragrance this September. Her bold voice and edgy, sultry beauty makes her an ideal ambassador for the brand. She said: "I stand for the importance of being confident, strong and powerful and of not compromising on who you are, what you do and what you believe in, of always being proud of the things you do, and I feel that goes down very well with the same philosophy behind Yves Saint Laurent new fragrance".
Photo: Courtesy
Chanel
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Margot Robbie for Chanel
Margot Robbie has been announced as Chanel's new fragrance ambassador, making her the new face of the brand's perfume collection - including the iconic No.5 scent. The Australian actress, known for her diverse film role choices, from disgraced figure skater Tonya Harding to Queen Elizabeth I, is already a fashion ambassador for the luxury fashion brand, so we can certainly expect beautiful things from this latest collaboration.
Photo: Getty
Christian Louboutin
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Christian Louboutin Beauty Campaign
From Prada muse to the beauty world, Argentine model Mica Arganaraz has been announced as Christian Louboutin's first global beauty ambassador. In the campaign, Arganarez wears Louboutin's iconic red shade on her lips and nails and effortlessly combines the elegance yet individuality that so befits the brand.
Photo: Christian Louboutin
Christian Louboutin
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Christian Louboutin Beauty Campaign
"I love Christian Louboutin’s vision and sense of beauty", says Arganaraz. "Red is my favourite colour. Red is passion and ingenuity. It makes me feel fierce, and it makes me feel like myself. Plus, it’s amazingly versatile - I think red lips are the perfect transition from day to night."
Photo: Christian Louboutin
Kat Von D
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Jackie Cruz for Kat Von D
'Go Big or Go Home' - that's the message being preached by the actress Jackie Cruz, in the campaign for Kat Von D's new mascara of the same name, where she looks like a traditional Hollywood starlet.
Photo: Kat Von D
Kat Von D
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Jackie Cruz for Kat Von D
You might recognise Cruz from the TV series Orange Is The New Black and the actress' enviably big features are not only emphasised by the vegan-friendly mascara but also a bright red lipstick from the cruelty-free brand.
Photo: Kat Von D
Bobbi Brown
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Yara Shahadi for Bobbi Brown
Yara Shahadi has become the newest ambassador for Bobbi Brown - a brand she revealed has long been one of her favourites because of its range of inclusive foundation shades. But, the model and activist is not just going to be a pretty face. As part of the #PrettyPowerful campaign, she's supporting charities that mean something to her too.
Photo: Bobbi Brown
Bobbi Brown
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Yara Shahadi for Bobbi Brown
"True beauty is not about physical characteristics but about being yourself, which may change every single moment of the day", says Shahadi, who is shown enjoying the process of making up her face in the new campaign. As for her best make-up trick: "Finding what makes you happy and for me it’s when my brows are combed and my lips are moisturized and hydrated."
Photo: Bobbi Brown
Lancôme
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Zendaya for Lancôme
Zendaya has become the youngest ever ambassador for luxury skincare brand Lancôme, at the tender age of 22. Explaining the decision to recruit the young actress, Françoise Lehmann, Lancôme's international president said: "Zendaya brings a youthful and a unique approach to beauty that perfectly complements Lancôme’s vision and creativity.”
The singer-cum-actress, who starred alongside Hugh Jackman in The Greatest Showman, joins a group of high-profile women that includes Julia Roberts and Lupita Nyong'o, signalling a continuation of Lancôme's championing of inclusivity, which we hope will long continue.
Photo: Lancôme
Chanel
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Lily Rose Depp for Chanel
Proving that the right make-up really can make you feel like a different person, Lily-Rose Depp stars alongside herself in Chanel's new Rouge Coco Flash lipstick campaign. Multiple iterations of the starlet are shown experimenting with the high-shine collection, aided by the new transparent caps that are designed to help you find your perfect shade.
Photo: Chanel
Armani Sì
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Cate Blanchett for Armani Beauty
How would your life change "if you said Si?". That's the question posed by Cate Blanchett, the Oscar-winning actress and Giorgio Armani's global beauty ambassador, in the brand's campaign for the new Sì fragrance.
Photo: Armani Beauty
Armani Sì
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Cate Blanchett for Armani Beauty
In the film directed by Fleur Fortuné, Blanchett is captured jumping out of a plane, wearing a couture dress at the supermarket, running against the flow and enjoying a party. All express a sense of freedom, individuality and daring that Armani Beauty hopes one feels when spritzing on the new scent.
Photo: Armani Beauty
Giorgio Armani
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Ryan Reynolds for Armani Beauty
Actor and producer Ryan Reynolds has got a new role as the campaign face of fragrance Giorgio Armani Code. Announcing the news on Instagram, the star wrote: "Just finished a short film for @armanibeauty directed by the impossibly talented @ReedMorano. I love working with the #ArmaniCode team. I hope to eventually call Mr. Armani, “Papa”. But let’s take this one day at a time."
Photo: Armani Beauty
Marc Jacobs
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Irina Shayk for Marc Jacobs
Marc Jacobs Beauty has announced Irina Shayk as the newest face of the brand for 2019. The campaign will debut at Sephora in the model's native country Russia on 14th January.
Photo: Instagram
Marc Jacobs
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Irina Shayk for Marc Jacobs
The model joins the likes of Winona Ryder, Kaia Gerber, Aya Jones, Adwoa Aboah, Lila Moss, Edie Campbell and Jessica Lange representing the Marc Jacobs Beauty brand.
In the campaign, shot by David Sims, Shayk wears the Eye-Conic Multi-Finish Eyeshadow Palette in Frivoluxe, £39.
Photo: Instagram
Nars
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Naomi Campbell for Nars
Naomi Campbell is the new face of Nars' Spring 2019 make-up campaign and stars in a series of four creative images shot by François Nars himself. It's the third time the supermodel and long-time muse of the make-up artist has collaborated with the brand in a relationship that has spanned over two decades.
Photo: Nars Cosmetics
Dior
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Cara Delevingne for Dior
Cara Delevingne stars as the face of Dior Addict Stellar Shine Lipstick, a new launch from the brand. In the campaign image the model and actress plays a modern muse in a mono-tone outfit punctuated by pink lips.
Photo: Courtesy
Marc Jacobs Beauty
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Lila Moss for Marc Jacobs Beauty
Lila Moss, Kate Moss' daughter, has secured her first beauty campaign at the tender age of 16, as she was unveiled as the face of Marc Jacobs Beauty. The young model, who wears the brand's new Fineliner Gel Eye Crayons in the campaign, is not the first model offspring to be chosen by Marc Jacobs, as she follows in the footsteps of Kaia Gerber, while other previous faces include Edie Campbell and Adwoa Aboah.
Photo: Marc Jacobs
Dior
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Bella Hadid for Dior
Bella Hadid plays make-up muse in Dior's Halloween film, modelling three different beauty looks created by Peter Philips, Dior Make-up’s creative and image director.
Photo: Parfums Christian Dior
Maison Margiela
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Willow Smith for Maison Margiela
'Celebrate your individuality' is the rallying call of Mutiny, Maison Margiela's latest scent and the campaign is a refreshing and raw celebration of diversity and nonconformity, featuring six women including Willow Smith.
Photo: Maison Margiela
Maison Margiela
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Maison Margiela Beauty Campaign
The 'mutiny' of the campaign is not loud or brash but personal, with each of the six women captured in portraits in front of a blank canvas. It lets their individual traits shine through, whether that be their hair, tattoos or unique facial features.
Photo: Maison Margiela
Maison Margiela
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Maison Margiela Beauty Campaign
In fact, the fragrance campaign aims to celebrate the mutiny of creativity, a fitting message for a scent that has been developed in order to embrace the rawness of tuberose, the note at its heart.
Photo: Maison Margiela
Dior
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Jennifer Lawrence for Dior
It's no coincidence that Jennifer Lawrence's performance in Dior's latest campaign will have you experience the emotion that also happens to be the name of the new scent; Joy. Lawrence shines as the face of the sun-drenched campaign that will have you eager to book a holiday to hotter climes.
Photo: Dior
Dior
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Jennifer Lawrence for Dior
The video campaign, was directed by Francis Lawrence. Despite their shared surname, the pair are not related but have worked closely together before, including on The Hunger Games, the film trilogy through which Jennifer Lawrence gained worldwide fame.
Photo: Dior
YSL Beauté
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Zoe Kravitz for YSL Beauté
Expanding on her existing role as global make-up ambassador for YSL Beauté, actress Zoë Kravitz has been unveiled as the new international face and spokesperson for the brand's iconic fragrance, Black Opium. Of the news, Kravitz said: “I’m so excited to be the new ambassador for such an incredible, bold, iconic fragrance. Black Opium is a modern legend, and to be able to share its power with a global audience is an honour. I’ve very much enjoyed my work with this timeless company so far, and look forward to taking it to a new level.”
Photo: Courtesy
Revlon
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Ashley Graham for Revlon
As one of the stars of Revlon's Live Boldly campaign, Ashley Graham's latest gig is fronting the brand's new Kiss Plumping Lip Crème. With the tagline, "Go up a kiss size," Graham puckers up in the pictures to demonstrate the effect of the cushiony lip tint which comes in five nude-toned hues.
Photo: Courtesy
Hugo Boss
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Hugo Boss Beauty Campaign
Jamie Dornan and Dutch model Birgit Kos have been unveiled as the faces of Hugo Boss' new fragrances for him and for her. You can watch a teaser for the campaign on the next slide.
Photo: Hugo Boss
Estée Lauder
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Anok Yai for Estée Lauder
Anok Yai, the first black model to open Prada's Fashion Week Show in 20 years, has signed as a global spokesmodel for Estée Lauder. She joins a squad of supermodels including Kendall Jenner, Karlie Kloss and Joan Smalls, and her first campaign for the brand is for the cult Double Wear Make-up range, at a time where the brand's foundation shade range has expanded to 61 shades.
“I am so excited to be a part of the Estée Lauder family,” said Yai. “To be a woman of colour representing an iconic brand that has continuously been at the forefront of beauty, is an honour. I hope to be an inspiration to young girls and women and encourage them to feel undeniably beautiful.”
Calvin Klein
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Calvin Klein Beauty Campaign
Why feature one talented women when you can honour six - that's the message that rings out of Calvin Klein's latest fragrance campaign, for the aptly-named Calvin Klein Women. The campaign stars the actresses Lupita Nyong'o and Saoirse Ronan, alongside the women who have inspired them, including Katharine Hepburn and Nina Simone.
“With this fragrance, we wanted to put the concept of plurality center stage", explained Raf Simons, chief creative officer at Calvin Klein. "The campaign is an exploration of femininity - a group of women bonded by a common thread; the desire to have the power to create their own identity, and to support and lead the way for those that come after them."
Photo: Calvin Klein
YSL Black Opium
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Zoe Kravitz for YSL Black Opium
YSL Beauté is keeping Zoë Kravitz very busy at the moment. Not only is the actress the global make-up ambassador for the brand, but she has just been announced as the international face and spokesperson for YSL's Black Opium fragrance, a scent she describes as "incredible, bold, iconic".
Photo: YSL
Joop
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Milla Jovovich for Joop
Milla Jovovich, the multi-talented actress, model and musician, is the face of Joop's new feminine fragrance, Joop Wow!. She embodies the powerful and confident spirit of the scent, which launches on the 18th of July.
Photo: Joop
Dior
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Jennifer Lawrence for Dior
Jennifer Lawrence has been revealed as the face of Dior's new women's perfume, in this stunning campaign shot by photographer Ben Hassett. The new creation by the brand's perfumer-creator François Demachy, "marks the beginning of a new era for fragrance at the House of Dior". Watch this space (and face).
Photo: Dior
SK-II
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Chloe Moretz for SK-II
Chloe Moretz is one of six global celebrities photographed make-up free for SK-II's #BareSkinProject campaign, promoting the brand's Facial Treatment Essence.
Photo: Instagram
Dior
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Dior Beauty Campaign
For Dior's new Dior Backstage line, models Chu Wong, Manuela Sanchez and Ruth Bell join Bella Hadid. The cool diffusion line to the brand’s core make-up range boasts 40 shades of foundation - which was rumoured to have been worn by Meghan Markle at the royal wedding.
Photo: Instagram
Marc Jacobs
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Kaia Gerber for Marc Jacobs
"Loves me, loves me not" - that's the question asked by Kaia Gerber in the campaign for Marc Jacobs' newest fragrance, Daisy Love. The young supermodel is joined by models Aube Jolicouer and Faith Lynch in the advert, which transports the viewer from the franchise's traditional garden setting to the beach at sunset.
Photo: Instagram
Marc Jacobs
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Marc Jacobs Beauty Campaign
Daisy Love is the latest in Marc Jacobs' Daisy fragrance franchise, but is the brand's first radiant gourmand scent, with notes of cloudberries, daisy tree petals, and a warm base to reflect the sun setting on the ocean. It was created by renowned perfumer Alberto Morillas and launches in July 2018.
Photo: Marc Jacobs
Lancôme
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Chiara Ferragni for Lancôme
Lancôme’s new 'Global Muse' is fashion influencer, businesswoman and entrepreneur Chiara Ferragni. “I’m so excited with this unique collaboration with Lancôme," Ferragni said. "I respect and share the values and history of the brand. It’s beauty ideal is an invitation to happiness and self-realisation and that it also my mantra. I am proud that Lancôme, through my ventures and influence, has entrusted me with this role of Muse.”
Photo: Chiara Ferragni
Paco Rabanne Parfum
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Emily Ratajkowski for Paco Rabanne Parfum
Paco Rabanne Parfum have announced that Emily Ratajkowski is their new brand ambassador. The American actress, model and activist will be the face of the label's new feminine fragrance, launching later this year. This marks the 26-year-old's second major beauty campaign; she's also the face (and hair) of Kerastase (keep scrolling to see).
Photo: Paco Rabanne
Revlon
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Revlon Beauty Campaign
A host of famous faces have joined Gal Gadot as Revlon global ambassadors. Ashley Graham, Adwoa Aboah, Imaan Hammam and Raquel Zimmermann have all been chosen to star in the brand's Live Boldly campaign.
Photo: Revlon
Revlon
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Revlon Beauty Campaign
In response to the announcement, Graham revealed: "I am thrilled to be part of this timely and groundbreaking campaign with different types of women across races, ages and sizes... To ‘Live Boldly’ is the mantra of my life. Every day in the mirror I say to myself, ‘I am bold, I am brilliant, I am beautiful,’ and together with Revlon, we can inspire all women to do the same.”
Photo: Revlon
Revlon
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Gal Gadot for Revlon
Gal Gadot is Revlon's new global brand ambassador and the Wonder Woman actress will star in the make-up powerhouse's 'Live Boldly' lip colour campaign later this month - which is fitting considering she is rarely seen without her signature red lipstick.
Photo: Revlon
Kérastase
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Emily Ratajkowski for Kérastase
Emily Ratajkowski has been revealed as the face (and hair) of Kérastase. Surprisingly, it's the model and activist's first ever beauty campaign. Naturally, it features a big, bouncy blow-dry – and bare skin.
Photo: Instagram
L’Oréal Professionnel
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Alexa Chung for L’Oréal Professionnel
Chung will embody two key L’Oréal Professionnel launches: Parisian Nudes, the brand’s new Parisian chic hair colour collection, and Pro Fiber, their long-lasting hair repair range that will be renovated this year.
Photo: Instagram
Chanel
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Kristen Stewart for Chanel
The print campaign for Chanel's new fragrance, Gabrielle Chanel, has finally been revealed. The striking image Kristen Stewart, who was unveiled as the face of the fragrance in May, was captured by the photographer Karim Sadli, who wished to "convey the [scent's] very modern message, inviting all young women today to live freely, by and for themselves".
Photo: Chanel
Gucci
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Gucci Beauty Campaign
Gucci used its Instagram account to share the official campaign for its new fragrance, Gucci Bloom, ahead of its launch.
Photo: Gucci
Gucci
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Gucci Beauty Campaign
Shot by Glen Luchford, the campaign features the actress Dakota Johnson, the model Hari Nef and the artist Petra Collins as they are transported from the daily grind of the city into a beautiful, flourishing garden.
Photo: Gucci
Nars
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Bella Hadid for Nars
It's official: 2017 is the year of Bella Hadid. The model is the new face of Nars' autumn/winter 2017 campaign, alongside Justin Gossman.
Photo: NARS
Nars
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Bella Hadid for Nars
The rock'n'roll-themed campaign focuses on the new Nars hero products: Powermatte Lip Pigment and the Highlighting Bronzing collection.
Photo: NARS
Nars
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Bella Hadid for Nars
"The model brings the product to life and gives it an identity, so matching the right model with a product is very important," says François Nars, the founder and creative director of his eponymous brand. " I love Bella. She has a very strong and powerful look that I think is very well suited to a bold product."
Photo: NARS
