On the evening of 23rd March 2017, Cheongdam district’s new Céline flagship store threw its doors open to mark its much anticipated arrival along the fashionable street in Seoul. Decked stylishly in the brand’s lavish pieces, South Korea’s A-list celebrities and fashion favourites including social media superstar Irene Kim, supermodel Park Soo Joo, and leading actress Han Hyo Joo, among others made a welcome appearance at the exclusive cocktail event.

The double-storey building, recognized by its perforated brick facade, has its interior furnished with bespoke ware designed by noted Danish artist, FOS, to complement Phoebe Philo‘s lust-worthy apparel and accessory designs. Céline’s luxurious small leather goods and bags greet guests on the first floor. Follow the bronze handrail up, and the brand’s shoes and RTW collection are on full display on the second floor for further perusing.

Scroll through the gallery to see the who’s who of Korea’s fashion elite who were in attendance at the store opening, and also catch a sneak peek of what Seoul’s new Céline store has to offer.
 

 

By Syed Zulfadhli

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